This time at the exhibition, we mainly showcased some camping equipment, including hammocks, tree tents, foldable bed-style tents, and some related accessories.
TRAVELERWhat new initiatives and goals does the brand have for2018?
The off-the-ground camping we are doing is a relatively new product and concept both domestically and internationally. After staying in a tent for a long time, people often find it less novel. Our approach—sleeping off the ground and in the air—offers a feeling that is relaxing, comfortable, and refreshing. This year, we will increase our promotional efforts in this area to let more people in the outdoor community experience the comfort of off-the-ground camping and enhance our brand visibility.
TRAVELERHow does TRAVELER feel about and evaluate this BeijingISPO?
We haven’t participated inispofor a long time, but coming this time, I felt that ourispowas quite popular, especially in the first two days when the audience was quite professional, mostly outdoor industry experts.
What impact and benefits do exhibitions like this have on a brand within the outdoor industry?
The professionalism of this exhibition will definitely promote the development of the industry, and the effect is significant. For our brand, it also serves as excellent publicity—many people showed great interest in what we offer.