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Tradition and Innovation: Spreading the Outdoor Spirit to the Times

Published: 2026-11-08 👁 102 views
Last updated 2026-11-08 — As one of China's first professional outdoor brands and listed companies, MOBI GARDEN has developed for nearly 15 years since its establishment. In 2018, MOBI GARDEN will adhere to a product development philosophy centered on scenarios and products, focusing on product experience and professionalism. Starting from the user’s perspective, it aims to identify product pain points...
MOBI GARDEN┃Tradition and Innovation: Spreading the Outdoor Spirit to the Times
 

In 2017, MOBI GARDEN's “Who Rules the Outdoors” and “Boundless Journey” both gained considerable influence. In 2018, my “Extraordinary Path” outdoor hiking and exploration activities will be a new highlight.
The 2017 “Who Rules the Outdoors” has concluded, and the long-running “Boundless Journey” has also built a certain level of market influence. In 2018, the MOBI GARDEN brand will integrate the concept of nature conservation and promote outdoor safety knowledge through a series of outdoor hiking and exploration activities, bringing a brand-new outdoor experience to the general public and everyday consumers. My “Extraordinary Path” will invite people from all over to share their ideas of what constitutes an extraordinary journey online, hoping that more friends will share their remarkable experiences.

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