On January 25, 2018, the launch event for Green Field’s 20th anniversary & the new version of the Six Feet APP was held at ISPO Beijing. Industry experts, outstanding clubs, brand representatives, and others jointly witnessed this remarkable moment. The purpose of this launch event was to bring a more professional and ultimate service experience to more outdoor enthusiasts. Mr. Jiang Ziniu, General Manager of Green Field Network, and Mr. Cui Lei,the Product Director, Ms. Jiang Ying, Sales Director, and Mr. Liu Yingjie, Partner Project Director, attended the launch event on-site. They discussed in depth the development direction for 2018, ushering in a new era of healthy outdoor lifestyles.
At the event, General Manager Jiang Ziniu reviewed Green Field’s 20-year development journey: “2018 marks Green Field’s 20th anniversary—today is also our 20th birthday. For twenty years, we have been committed to promoting the development of the outdoor industry and have witnessed the industry’s glory. Twenty years later, Green Field will continue to forge ahead, integrating upstream and downstream resources of the outdoor industry chain, focusing on users and driven by data, to provide users with the most curated, most vibrant spiritual culture as well as comprehensive services for a well-rounded healthy lifestyle.”
Founded in 1998, Green Field holds the benchmark status as the birthplace of outdoor activities in China. In 2018, Green Field will also embark on a new phase of development. Ms. Jiang Ying, Sales Director of Green Field Network, said, “In the new year, Green Field will create featured thematic experience events by quarter. There will be winter camping projects tailored for expert-level enthusiasts, professional competitions such as ski leagues, as well as mass-participation events like the Camping Carnival and the Green Mountains Action. The exclusive parent-child IP—Fun Wild 100%—will be further upgraded, launching outdoor family trips nationwide to allow more and more families to enjoy the fun of outdoor sports, breaking the public’s fixed impression of the outdoors, removing age barriers.”
At the event, bigbang HAI BANG, a brand under COFCO Group, officially entered into a strategic cooperation agreement with Green Field, covering six major regions nationwide and jointly exploring outdoor star leaders.
Green Field’s 2018 partner project will also be officially launched. Liu Yingjie, the project leader, said, “For the outdoor industry in China, it’s still in its initial stage. A market goes from its budding state to later flourishing. Those who can achieve the best and go the furthest are definitely those who perfect their products, hone their unique skills, and solidify their categories. In 2018, Green Field will sincerely invite outdoor clubs and travel agencies across the country to join, providing an activity publishing platform, equipment, insurance, training, and a complete growth system. Together, we’ll offer fun outdoor travel products for outdoor enthusiasts, creating a ‘feast’ in the outdoor industry.”
The new version 4.8.0 of the Six Feet APP was also officially released at the event, aiming to provide users with personalized outdoor travel solutions and deliver a better outdoor experience. Product Director Cui Lei introduced, “The function of the Six Feet APP is to transform traditional text-based travel notes into track-based records. Wherever we go and whatever we see, we share it in a more intuitive and convenient way, giving more people the opportunity to experience these sceneries and routes. It feels different from text representation—more intuitive and realistic. It’s truly the best way to help travelers discover new destinations.”
Green Field, after twenty years of trials and triumphs, with respect for history and enthusiasm for the future, maintains its original aspiration, striving to be the best in the outdoor field, and begins a new chapter for the next twenty years!