Classic Itineraries
Adidas "Challenges" Nike
Business is like warfare, and in the realm of sports brands, the rivalry between Adidas and Nike is particularly thrilling. Now, Adidas has charged into Nike’s territory—let’s see how Nike responds. Surpassing Under Armour and closing in on Nike, Adidas showed strong momentum in the third quarter. Launching a fierce offensive on Nike’s North American stronghold, Adidas has just released...
Anta Sports' Grand Layout: How Does Anta's "Single Focus, Multi-Brand, Full-Channel" Strategy with Nearly 100 Billion in Market Value Work? ...
Breaking one billion in just 8 minutes and three billion in 100 minutes, by 12:00 AM on the night of the 11th, Anta delivered sales of 670 million yuan within 24 hours. On the Tmall 11.11 Global Shopping Festival outdoor sports category rankings, brands under the Anta Group, including Anta, ranked third. Meanwhile, according to the Anta Group’s stock market performance on November 15, Anta...
New Play | What to Do After Singles’ Day: Banggo Box & KAPPA Launch Limited Exclusive Pop-Up
On November 17, Banggo Box and KAPPA jointly launched a new trendy box pop-up store at Banggo Box Goubaiti Beijing 751 Store, where they sold the KAPPA x Kashikeyuki Kashiwagi collaboration series. This collection previously caused a buying frenzy at Japan’s GR8 and Tmall in China, selling out quickly upon release. ...
A Marathon "Showdown" Among Four Economic Powerhouses: Shanghai, Xi'an, Hangzhou, and Qingdao
The 22nd Shanghai International Marathon, which concluded on November 12, increased its full marathon slots from 20,000 last year to 28,000 and eliminated the half marathon event. This move is seen as a signal of the Shanghai Marathon's ambition to join the World Marathon Majors. ...
Who Will Come Out on Top? —— 2017 Double 11 Sports Brand E-commerce Battlefield Report
Since 2009, Alibaba has turned November 11 into a shopping festival, giving birth to “Double 11” as a new peak of consumer celebration. Indeed, Double 11 has become a battlefield. Every year, Alibaba and major brands have no trouble breaking their own transaction records...
What did MONCLER get right in turning a niche skiwear brand into a global luxury powerhouse? ... ...
Founded in 1952 by French entrepreneur René Ramillon, Moncler started as a manufacturer of specialized skiwear and down products. The company’s name is derived from the abbreviation of Monestier-de-Clermont, a town in the Alps. It once supplied uniforms for the French Olympic ski team.
Get a new way to work out backed by Kuban investment – the American brand SURFSET lets you surf in the gym...
The idea of indoor surfing has made Surfset Fitness popular in Europe, America, Japan, Singapore, and other regions, but entering the Chinese market will present a completely different set of challenges.
Yoga brand Saboten has completed a B-round financing of 150 million yuan. How does this offline consumer business work? ...
China’s largest direct-operated yoga chain, Saboten, announced the completion of a 150 million yuan B-round financing, jointly invested by Oriental Fortune Capital and Cowin Capital, with Qingtong Capital serving as the financial advisor. Xu Jianxiong, Chairman of Saboten, stated that this round of funding will primarily be used for upgrading the yoga industry and building two major brands under Saboten: the offline store yoga brand “V Yoga” and the yoga lifestyle brand “Luojia.”
PUMA brand sale process may have quietly begun, with an asking price of no less than €6 billion
One of the world's largest independent financial advisory groups, Rothschild &Co, is reportedly handling the sale of German sportswear brand Puma (Puma), owned by French luxury giant Kering, on behalf of the latter. According to a recent report in the French media outlet Challenge,...
ISPO Multi-Channel Business Matching: Breaking Down Barriers Between Exhibitors and VIP Buyers
At the 2017 ISPO Beijing event, the “E-commerce Recruitment and Procurement Negotiation Zone” was launched for the first time, inviting 13 procurement and recruitment heads from major domestic e-commerce platforms to man the e-commerce zone. Over the course of the four-day exhibition, they engaged in discussions and negotiations with over 100 ISPO exhibitors and sports brands. %In 2017, participating...
Stand at the forefront of fashion and explore sports | ISPO BEIJING 2018 China Sports Fashion Trend Forum ...
Providing designers and product managers with the most cutting-edge international sports fashion trend information is one of ISPO's goals. For years, ISPO has collaborated with internationally renowned trend research institutions to study various global trends that influence the textile industry and its products. Standing at the forefront of fashion to view sports, it predicts future innovations in the sports fashion industry...
This “soft power” in the skiing industry is the core of healthy development for the ice and snow sector!
In the winter of 2017, China’s ice and snow sports market grew even hotter, with skiing trips becoming a new fashionable choice for many. However, frequent accidents at ski resorts have drawn attention from all sectors to the ice and snow sports industry from another angle. At the National Ski Resort Safety Work Conference held on February 9 earlier this year, Gao Zhidan, Vice Minister of the General Administration of Sport of China,...
Who says running is hard to stick with? It’s because you’re not dressed well enough!
The professional and stylish ISPO Beijing 2018 will open again from January 24–27, 2018, at the China National Convention Center in Beijing. Showcasing the latest products and tech trends from over 700 global brands, it will show you what gear a true soul runner should have!
With a trillion-yuan market outlook, how to address the shortage of ski instructors?
Another annual ski season is here. Nowadays, skiing is gaining increasing popularity among urban residents, and ski resorts are seeing booming business. But within this trillion-yuan market space, the scarcity of highly skilled ski instructors is becoming a major constraint on the development of China's ski industry. ...
How to create a high-quality trail running event that balances passion and profitability
Mr. Tong Qingjin, nicknamed “Bird Uncle,” is the founder of Engine Bird and the director of customized R&D for Engine Bird’s trail running gear. He holds a bachelor's degree in mechanical design engineering and a master's degree in engineering. As a contracted race director for Mafengwo, as well as the course designer, tester, and consultant for numerous trail running events across China, he will join us on November 23, 2017, at 20:00...
The 2017 China · Changning Shunan Bamboo Sea "Guomei Wine Cup" National Hot Air Balloon Championship grandly commenced...
On November 25, the 2017 China "Changning Shunan Bamboo Sea 'Guomei Wine Cup'" National Hot Air Balloon Championship grandly opened at the New Culture and Sports Center in Changning County, Sichuan. At the opening ceremony, the China Aviation Flight Camp within the Shunan Bamboo Sea scenic area was officially unveiled, giving visitors the opportunity to experience the beauty of Changning from a brand-new perspective and...
How to explore New Zealand? Air China travel experts share their tips!
On November 15, 2017, the Fourth National Water Conservancy Scenic Area Investment and Trade Fair, guided by the Scenic Area Office of the Ministry of Water Resources, organized by the Organizing Committee of the National Water Conservancy Scenic Area Investment and Trade Fair, and hosted by China Water Resources and Hydropower Market Magazine, was held in Henan. ...............
Crossing mountains and valleys without stopping – The 2017 VASQUE Hangzhou West Lake Trail Race was successfully held
The 2017 VASQUE Hangzhou West Lake Trail Race commenced on November 18 at Baita Park Square in Hangzhou City. Nearly 600 participants from 15 countries and regions, including China, the United States, the United Kingdom, France, Sweden, Portugal, and Australia, took part in the event. The race covered a total distance of 28 kilometers with over 1,800 meters of cumulative elevation gain. After an intense...
2017 China Outdoor "Oscars" Announce Awards — Yu Lei and Zhai Mo Win Individual Honors
On the evening of October 28, the 2017 China (Huangshan) Outdoor Awards Ceremony was held at Qiyun Mountain, gathering numerous stars, top outdoor enthusiasts from across the country, as well as leaders and distinguished guests at all levels. A total of 10 major awards were presented at this event, including Person of the Year, Best Event of the Year, and Public Welfare of the Year, as well as...
The 2017 "Stars Shine Over Yangming" China (Chongyi) Yangming Mountain 10,000-Person Health Hiking Conference was held...
At 9:00 AM on November 12, the 2017 "Stars Shine Over Yangming" China (Chongyi) Yangming Mountain 10,000-Person Health Hiking Conference and the Excellent Athletes' National Fitness Volunteer Service (Chongyi Station) event grandly kicked off in Chongyi County, Ganzhou City, Jiangxi Province. Nearly 10,000 outdoor hiking participants gathered at the Yangming Culture Square in Chongyi County, with Wang Libin, Wang Xu...