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ISPO Multi-Channel Business Matching: Breaking Down Barriers Between Exhibitors and VIP Buyers

Published: 2026-11-08 👁 101 views
Last updated 2026-11-08 — At the 2017 ISPO Beijing event, the “E-commerce Recruitment and Procurement Negotiation Zone” was launched for the first time, inviting 13 procurement and recruitment heads from major domestic e-commerce platforms to man the e-commerce zone. Over the course of the four-day exhibition, they engaged in discussions and negotiations with over 100 ISPO exhibitors and sports brands. %In 2017, participating...

At the 2017 ISPO Beijing event, the “E-commerce Recruitment and Procurement Negotiation Zone” was launched for the first time, inviting 13 procurement and recruitment heads from major domestic e-commerce platforms to man the e-commerce zone. Over the course of the four-day exhibition, theyengaged in discussions and negotiations with over 100 ISPO exhibitors and sports brands.

%Ji/span> E-commerce brands participating in 2017:

In addition to continuing to enhance the variety, quality, and quantity of exhibitors in 2018, ISPO Beijing will also maintain the one-on-one negotiation format of the previous e-commerce zones. This year, in addition to continuing to invite major domestic online platforms, it will alsoprovide “Matchmaking Business Matching” services for VIP buyers from department stores, shopping malls, and multi-channel sports goods retailers, helping buyers to purposefully develop prospective suppliers and accumulate diverse cooperative resources.

Buyer Matching Benefits

  • Professional Services: Leveraging ISPO’s years of industry experience and resources in the Chinese market to help VIP buyers find suitable brands and partners.
  • Time-Saving and Efficient: Eliminate the hassle of searching through various exhibition halls, saving time and effort by directly meeting with pre-screened brands selected by ISPO for precise and efficient discussions.
  • Private Space: On the day of matching, VIP buyers will have access to an independent, quiet, and comfortable business negotiation environment, free from other distractions.
  • Special Presentations: Providing a presentation stage for matching buyers who need to hold corporate briefings, enabling efficient interaction between on-site promotion and matchmaking negotiations.

Buyer Matching Participation Process

How ISPO Exhibitors Can Participate

①  ISPO WeChat Official Accountwillin early Decemberannounce the schedule and registration requirements for each matching session in advance

② Exhibitors or brand owners, based on the published recruitment, procurement, and brand cooperation requirements, and in line with their own market expansion and sales goals,send invitations to prospective buyers through ISPO’s online reservation platform.

③ After reviewing the applications from exhibitors or brand owners,ISPO will communicate with VIP buyers to confirm the on-site meeting schedule.

④  Arrive at the event venue at the scheduled meeting time arranged by ISPO to negotiate with buyers.

Companies that wish to make brand presentations can also apply separately to ISPO for a brand release slot, using ISPO’s stage to showcase their brands.

Event Schedule and Special Sessions

January 24–26, 2018 

(Wednesday–Friday)

10:00–17:00

Department Store Retail Session: Featuring recruitment heads from major domestic department stores and shopping malls specializing in sports merchandise

Online Channel Session: Gathering recruitment and operations experts from leading domestic online platforms (comprehensive, vertical, community-sharing, self-media, etc.)

Multi-Channel Sports Goods Session: Targeting core distributors of mainstream brands in categories such as winter sports, apparel, footwear, bags, and accessories

If you are interested in participating in multi-channel business matchmaking, please feel free to contact us:

Eva Zhang / Ms. Zhang

TEL: 021-20205547

Email: eva.zhang@mm-sh.com


For more exhibition highlights and concurrent events, please stay tuned to the ISPO official website (www.ispo.com.cn) and WeChat public account (ISPO).

To help professional visitors plan their schedules in advance, you can now click here to log in to our visitor pre-registration system, and follow the relevant steps to complete your pre-registration.

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