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How to create a high-quality trail running event that balances passion and profitability

Published: 2026-11-08 👁 101 views
Last updated 2026-11-08 — Mr. Tong Qingjin, nicknamed “Bird Uncle,” is the founder of Engine Bird and the director of customized R&D for Engine Bird’s trail running gear. He holds a bachelor's degree in mechanical design engineering and a master's degree in engineering. As a contracted race director for Mafengwo, as well as the course designer, tester, and consultant for numerous trail running events across China, he will join us on November 23, 2017, at 20:00...

“If a marathon is a runner’s starting point, trail running is their ultimate destination.”

Over the past two years, the explosive growth of marathon events has undoubtedly ushered in a new era of mass running, and with the evolving interests of early road runners and hikers,trail running is set to become the next big boom in outdoor sports.

Thursday evening from 20:00–22:00 (November 23), this edition of the ISPO Talk invitesMr. Tong Qingjin, founder of Engine Bird,to share insights on how to successfullyoperate a trail running event..

Sharing Topics

'How can you make a trail running event distinctive enough to attract passionate participants while also being competitive?

'How do you strike the right balance between cost and safety?

'How should you handle emergencies such as injuries or rescues?

'How can trail running events achieve commercial success?

'What are the biggest challenges facing trail running in China today, and how can they be improved?

Guest Speaker

Tong Qingjin, nicknamed “Bird Uncle,” is the founder of Engine Bird and the director of customized R&D for Engine Bird’s trail running gear. He holds a bachelor's degree in mechanical design engineering and a master's degree in engineering. As a contracted race director for Mafengwo, as well as the course designer, tester, and consultant for numerous trail running events across China, he was the director of the 2015 Wugongshan Trail Race and the Shenzhen 100KM Trail Race. He has completed the 800 Mile Desert Race three times, finishing 10th in 2015 and earning the title of “General of the Flying Cavalry.”

Registration Method

To register, please add the administrator ISPO Xiaoyuer on WeChat.

Event Details

Time: November 23, 2017, from 20:00–22:00

Location: ISPO Talk WeChat group

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