Q: Views on the industry and the outdoor sector, and future plans for Ruijilongfeng Answer: We are still very confident in China's outdoor industry. After several years of adjustment in the past, we believe the outdoor industry will enter a new period of growth. With economic development, the national fitness trend, and the public's enthusiasm for outdoor leisure...
The large-scale online and offline event “Premium Silk Road, Auspicious Gansu” 7-Day 7-Night Inspirational Journey, organized by the Gansu Provincial Tourism Development Commission and hosted by HowToTrip, was successfully concluded on July 7, 2017. By Li Pan. Gansu, located on the golden section of the Silk Road, boasts rich historical, cultural, and humanistic resources. This event...
Held successfully from July 6–8, ISPO SHANGHAI 2017 attracted approximately 14,000 industry professionals and sports enthusiasts to the Shanghai New International Expo Centre. Across three themed sports exhibition halls—Outdoor Enjoyment, Extreme Power, and Urban Trends—572 exhibitors (a 22% increase over last year) showcased 668 brands...
The highly anticipated Tour de France, held every summer, saw its 104th edition commence in Germany on July 1, 2017. After intense competition across various stages, the overall champion is expected to be crowned on the Champs-Élysées in Paris on July 23. As a high-tech sports brand favored by many Tour de France cyclists, Oakl...
On July 14, 2017, guests from the Italian Embassy in China, the National Stadium, art and educational institutions, as well as numerous fashion influencers, unveiled the Michelangelo International Art Exhibition at the Bird’s Nest.
The Adventure Gene Modern scientific research shows that some people carry a genetic variant called DRD4-7R, which helps regulate dopamine in the brain, making them more inclined to take risks and explore new places. It is precisely these individuals with such an adventure gene who lead us in continuously exploring the unknown and driving the wheels of human evolution...
From 1927 to 2017, from the “Founding of the Army” to the “Founding of the Nation,” from “Reform and Opening-Up” to the “Belt and Road Initiative,” we have been fortunate to witness the grand achievements of our republic and enjoy the prosperous life created by our predecessors. We are even more fortunate to revisit the spirit and passion of soldiers by watching *The Founding of an Army* on the 90th anniversary of the founding of the People’s Liberation Army. On this significant occasion...
For thousands of years, fellow Miao people in Xijiang have farmed at sunrise and rested at sunset, cultivating vast terraced fields upstream of the village, forming a farming culture integrated with pastoral scenery.
Having traversed scorching ground waves of 42°C, pierced through the sideways sun blazing at 45 degrees in the afternoon, and wiped away sweat almost dripping from your chin, the moment you step inside, you’re transported into Jack Wolfskin’s icy wonderland. On July 13, 2017, Jack Wolfskin’s 2017 FW new product preview ignited “sub-zero” vibes at the Moshang Gallery in Beijing’s 798 Art District. Jack...
At 16:00 Beijing time on July 8, KAILAS athlete and female mountaineer Luo Jing successfully summited Nanga Parbat, becoming the first Chinese woman to do so. This marks her 12th summit of an 8,000+ meter peak, making her China's first female mountaineer to conquer 12 such mountains. She now has only two more peaks to go before completing all 14...
Human blood inherently carries the spirit of adventure. From the moment babies open their eyes, they gaze at the world in curiosity. Whether climbing to the highest point on Earth or exploring the unknown beneath the surface, every adventure stems from authenticity, and every adventure deserves respect. In this scorching summer, Suunto has joined hands with several adventurers who...
From August 4 to 6, the 2017 13th... was jointly organized by the Swimming Sports Management Center of the General Administration of Sport of China, the Chinese Swimming Association, the Qinghai Provincial Sports Bureau, the People's Government of Haidong City in Qinghai Province, and the Qinghai Provincial Sports Federation, and co-hosted by the People's Government of Xunhua Salar Autonomous County in Haidong City, Qinghai Province, and Beijing Jingtimes Sports Culture Co., Ltd.
Beijing, July 17, 2017 — Shiji, a global leading provider of hotel, catering, and retail solutions, announced that its cloud products have obtained Level 1 certification under the Payment Card Industry Data Security Standard (PCI DSS) version 3.2, the highest level of certification in the field of payment card data security. This certification covers Shiji’s...
The annual Tour de France, highly anticipated every summer, kicked off its 104th edition on July 1, 2017, from Germany. After intense competition across various stages, the overall champion is expected to be crowned on the Champs-Élysées in Paris on July 23. As a high-tech sports brand favored by many Tour de France cyclists, Oakl...
Human blood is naturally infused with a sense of adventure. The moment a baby opens its eyes, it curiously gazes at the world. Whether climbing to the highest peaks on Earth or exploring the unknown beneath the surface, every adventure stems from authenticity, and every adventure deserves respect. This scorching summer, Suunto teams up with several explorers who journey to the skies and beyond...
Shanghai, July 12, 2017 — Recently, Shimao Group and Starwood Capital Group announced a strategic partnership to establish a new joint venture hotel company — Shanghai Shimao Star Hotels Management Co., Ltd. (hereinafter referred to as “Shimao Star”). On July 11, the newly established Shimao Star Hotels Management Company held a grand...
From August 4 to 6, the 2017 13th "Huaqing Cup" China · Qinghai (Xunhua) International Yellow River Drift Challenge, jointly organized by the Swimming Sports Management Center of the General Administration of Sport of China, the Chinese Swimming Association, the Qinghai Provincial Sports Bureau, the People's Government of Haidong City of Qinghai Province, and the Qinghai Provincial Sports Federation, and co-hosted by the People's Government of Xunhua Hui and Sala Autonomous County of Haidong City, Qinghai Province, and Beijing Jingtimes Sports Culture Co., Ltd.
During the exhibition period, the [Business Matching] service was launched, innovatively creating three major themes: “E-commerce Special Session,” “Racing & Running Group Special Session,” and “Outdoor Travel Special Session” to achieve optimal resource alignment and win-win cooperation between supply and demand sides.
Even though this edition of the Asia Outdoor Show was packed with highlights, the [Outdoor Travel Theme Pavilion] still stole the show. Don’t believe it? Come take a look with us. As the annual benchmark for outdoor product trends, the many new products at the 2017 Asia Outdoor Show...
The four-day 2017 Asia Outdoor Exhibition concluded successfully in Nanjing on July 2. No need to dwell too much on the reluctance in our hearts—just hold fast to our original dreams, and we will meet again along the way, just like this.