Having traversed scorching ground waves of 42℃...scorching heat, pierced through the sideways sun blazing at 45 degrees in the afternoon, and wiped away sweat almost dripping from your chin, the moment you step inside, you’re transported into Jack Wolfskin’s icy wonderland.On July 13, 2017,Jack WolfskinThe Jack Wolfskin (Wolf Totem) 2017 FW new product preview ignited “sub-zero” vibes at the Moshang Gallery in Beijing’s 798 Art District,Jack Wolfskinthe Jack Wolfskin ChinaCEO regional marketing director, dealer partners, as well as over 50 media outlets and dozens of outdoor,photography enthusiasts and ski lovers gathered to jointly unveilJack Wolfskinthe mystery of Jack Wolfskin’s autumn and winter new collection. In this sweltering summer, they looked forward to the harsh winter, witnessed the launch of Jack Wolfskin’s latest seasonal products, and embarked on a wonderful fantasy of the coming cold months.
To help everyone better understand the technology behind the new products and experience how they fit, the event featured uniquely designed zones. A sleek, tech-forward science wall offered detailed insights into Jack Wolfskin’s premium and proprietary technologies, while an AR virtual fitting interactive zone drew long queues of eager participants. Standing in front of the screen, attendees’ images were captured and displayed wearing various Jack Wolfskin outfits. Without physically trying them on, visitors could visualize how the apparel would look — a fun and imaginative interaction that had everyone grabbing cameras and phones to capture the moment joyfully.
After learning about and experiencingJack WolfskinJack Wolfskin’s products and technologies, the preview officially commenced. Following the host’s enthusiastic welcome and brief introduction, the Jack Wolfskin CEO took the stage to deliver an inspiring speech. He further elaborated on the brand philosophy that “outdoor sports should be fun, and products should help users enjoy a comfortable outdoor experience,” showcasing strong confidence in the new collection’s market performance, which earned unanimous praise and warm applause from dealers, influencers, and media representatives. As the star of the preview,Jack Wolfskinthe Jack Wolfskin 2017 FW new products had everyone buzzing with curiosity. What secrets and highlights do these new items hold? Jack Wolfskin’s Marketing Director HELEN provided a detailed introduction, conveying the technological sophistication of the products to the audience. With models showcasing the items, the powerful functionality, cutting-edge technology, and high German quality of the collection were vividly displayed.
ThisJack WolfskinJack Wolfskin 2017 FW new product launch introduced four product series: Winter Sports (Winter Sports Series), Urban
meets High Function, Footwear (Autumn/Winter Outdoor Footwear Series),and High Tech Trekking
Backpacks (High-Tech Travel Backpacks). Among them, the Winter Sports (Winter Sports Series) includes the Family Snow Sports (Family Ski Series) and Winter
Running (Winter Running Series), which were the highlight of this release and particularly eye-catching.Jack
WolfskinJack Wolfskin has always strived to provide safer travel experiences for skiers worldwide. Even in high-risk, high-altitude backcountry snow environments, maximum safety is a must. Therefore, the Family
Snow Sports series’ ski jackets and pants are all equipped with the RECCO search signal transmitter. In critical moments, every second counts when it comes to locating and rescuing someone, and the presence of this transmitter enables quick detection of those in danger, buying precious time for rescue. In addition to its unique design offering life-saving benefits in emergencies, the skiwear also excels functionally: made with Jack Wolfskin’s independently developed Texapore
O2 technology, the fabric offers high waterproofing and breathability, capable of withstanding heavy downpours. Its breathable, sweat-wicking properties help keep the body surface dry, avoiding that damp, chilly feeling when movement stops. Since arm swinging is crucial for balance in snow sports, Jack Wolfskin incorporated its proprietary Cnanuk
Dynamic technology to ensure ease and comfort during large limb movements and to avoid muscle fatigue caused by restrictive clothing. This technology utilizes strategic fabric paneling to create four-way stretch during vigorous arm motion, reducing the effort needed for each swing.
The comfort of a backpack largely determines the overall experience of an activity.Jack
WolfskinJack Wolfskin’s High
Tech Trekking Backpack seriesuses an alpine skiing carry system,featuring a thermoplastic-molded, integrated backpanel with superior ventilation,Salong with adjustable shoulder straps, a chest strap, and an ergonomic lumbar paddesigned to align with the body’s natural movement,effectively distributing the backpack loadto make carrying more comfortable and less strenuous., making it easier and more comfortable to carry.This series of backpacks also features thoughtful reflective designs to enhance visibility and safety, and can secure skis, allowing you to explore snowy landscapes with just one backpack.
In addition to eye-catching winter products, as more and more people become passionate about running,Jack
Wolfskintheurbantrail running shoe series on display has also garnered considerable attention. These are extremely lightweight running shoes that offer runners an unprecedented zero-gravity experience. UtilizingWOLF
TRAILtechnology, the soles consist of an insole,EVAmidsole,EVAcushioning pad, and rubber outsole.2mmPESThe forked insole base provides excellent stability during intense movement,EVAwhile the midsole is lightweight yet offers effective shock absorption.EVAThe cushioning pad effectively protects the feet during strenuous activity. As the weight on the feet isZENON
TRACK LOWreduced by the running shoes, runners can focus more energy on achieving their running goals.
As more urban dwellers join the outdoor sports scene, there is a growing desire to immerse oneself in nature anytime, anywhere. Urban meets high function gear is designed for this very purpose. Through careful attention to detail and the seamless integration of functionality and comfort, it delivers an outdoor sports experience that allows users to transition from city streets to nature at any moment.
About Jack Wolfskin
Founded in 1981, the renowned German outdoor brand Jack Wolfskin has been dedicated from the start to producing professional clothing, equipment, accessories, and footwear for outdoor sports, leisure, and travel. Its products are celebrated across Europe for their unique design and premium quality. Jack Wolfskin firmly believes that outdoor sports should be fun, and that its products should help users enjoy a comfortable outdoor experience.
The headquarters of Jack Wolfskin is located in Idstein, Taunus region, Germany. As a leading brand in the European outdoor market and the largest distributor in the German sporting goods retail industry, Jack Wolfskin has achieved success through its outstanding innovation capabilities, a product philosophy based on quality and customer needs, a market-leading product line and sales strategy, and continuous investment in brand image.
Jack Wolfskin has consistently invested heavily in product research and development, committed to pioneering new production methods and fabrics to create flexible, versatile, and user-centered products. The starting point for R&D is to ensure adaptability to weather conditions, high breathability, and wearing comfort. The products not only deliver exceptional functionality but also feature a stylish design. In addition, Jack Wolfskin has independently developed a special material with waterproof, windproof, and breathable properties—TEXAPORE. High-density woven fabrics incorporate various high-tech processes, delivering outstanding functionality and excellent comfort, providing outdoor enthusiasts with the most considerate equipment and comprehensive protection. In the “Mountain Hiking” series, jackets showcase a newly developed breathable ventilation system through storm flaps and adjustable vents. Newly added breathable zippers at the sleeve fronts and back also enhance the jacket’s breathability. By adjusting the degree of zipper and vent flap opening, users can flexibly control the internal temperature and humidity of the jacket according to personal preference and weather conditions. Furthermore, the equipment developed by Jack Wolfskin is highly creative. Many product components are interchangeable and can be used in combination. The more flexible product design allows users to choose configurations based on different travel needs. Specially developed footwear fully meets the stringent requirements of alpine climbing, hiking, and trekking. The climbing shoes are designed for alpine climbers who value technical equipment and can be fitted with universal accessories such as crampons and speed spikes. Jack Wolfskin also continues to launch new shoe models to enhance the outdoor experience.
Currently, Jack Wolfskin products are available in numerous outdoor and sporting goods stores worldwide. Its presence extends across Germany, Switzerland, Austria, the UK, Belgium, Norway, Sweden, Denmark, Iceland, Eastern European countries, as well as Japan and South Korea. Jack Wolfskin has earned the favor of outdoor enthusiasts around the world with its professional products and successful brand image.
Jack Wolfskin has come to China, hoping to help more people embrace the outdoors and easily experience the boundless joys of nature. Jack Wolfskin respects nature and cherishes all living things. We sincerely invite you to take action together: protect the Earth’s environment, experience the wonders of nature, and share the insights of life.