The large-scale online and offline event “Premium Silk Road, Auspicious Gansu” 7-Day 7-Night Inspirational Journey, organized by the Gansu Provincial Tourism Development Commission and hosted by HowToTrip, was successfully concluded on July 7, 2017.
By Li Pan
Gansu, situated on the golden section of the Silk Road, possesses abundant historical, cultural, and humanistic resources. This event actively implemented the strategic vision of the “Belt and Road” Initiative, aiming to better promote the “Premium Silk Road, Auspicious Gansu” tourism theme. It showcased the splendid, cultural, wellness-oriented, and idyllic premium tourism resources of Gansu. During the event, HowToTrip deployed 16 senior travel influencers—hailing from Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Xi'an, Hunan, Hubei, and other locations—with diverse personalities, professions, ages, and perspectives. Over the course of 7 days and 7 nights, these travelers covered the entirety of Gansu, presenting an authentic and distinctive image of the province through firsthand experiences, fully embodying the “Premium Silk Road, Auspicious Gansu” tourism theme.
By B-NUT Big Peanut – Yeliguan
By Nebula Vision – Yardang Devil City
By In-Tu Gentleman – Populus Euphratica Forest
By Southern Cross Star Yaya – First Bridge of the Upper Yellow River
On July 8, the four major Gansu tourism route experience groups—Self-Driving Adventure Journey, Yellow River Heritage Journey, Dreamy Silk Road Journey, and Hui-Tibet Ethnic Culture Journey—officially concluded their trips. The event garnered widespread attention, with over 40 media outlets including China National Radio, Sina.com, and Sohu.com covering the event. This initiative not only played a crucial role in promoting Gansu’s tourism resources but also laid a solid foundation for enhancing the visibility and social recognition of the “Premium Silk Road, Auspicious Gansu” tourism theme.
During the event, the hashtag #PremiumSilkRoadAuspiciousGansu on Sina Weibo sparked heated discussions. As of press time, it had accumulated 11.959 million impressions, with popularity continuing to rise. It also ranked first on the Weibo Hot Search List under the Travel category. HowToTrip’s news coverage alone about the 7-Day 7-Night journey through Auspicious Gansu garnered 11,673 views. Additionally, posts on HowToTrip’s official WeChat account, including [Crazy Travel | 7-Day 7-Night Journey through Auspicious Gansu Enters Countdown Mode]and [I’ve Got Stories and Wine, So How About You Join Me in Gansu?], received a combined total of 5,669 views.
Following the event, HowToTrip will present a special feature themed around “Premium Silk Road, Auspicious Gansu.” This will integrate high-quality experiential insights, stunning photography, and diverse presentation formats, leveraging HowToTrip’s authoritative media platform influence as well as the multi-platform, multi-channel, and wide-reaching dissemination strengths of independent content creators to boost the promotion of the new brand image of the “Auspicious Gansu” tourism theme.