Marmot. The adorable marmot lives in alpine regions and blends seamlessly with the mountains. With a history of over 40 years, "Marmot", whose mascot is the marmot, isone of therenownedoutdoorbrands in the United States, and also one of the world’s top outdoor brands. Marmot’s logo is a red circle with a white snow-capped mountain peak in the shape of an “M.” The logo tells people: where there are high mountains on Earth, there are marmots. Marmot’s brand slogan is “Marmot for life.” Marmot’s most competitive outdoor products include: clothing,sleeping bags,tents,backpacks, gloves, hats, and other accessories. Every year, thousands of products are launched for outdoor enthusiasts worldwide. During this Shanghai ISPO exhibition,Mr. Wang Xiaodong, Marketing Director of Beijing Ruijilongfeng International Trade Co., Ltd., was interviewed on-site. We were also fortunate to visit the MiGE store in Shanghai.The gentleman conducted an on-site interview. We were also fortunate enough to visit the MiG store located in Shanghai.
Ruijilongfeng Marketing Director Mr. Wang Xiaodong
Views on the industry and the outdoor sector, and future plans for Ruijilongfeng
We are still very confident in China's outdoor industry. After several years of adjustment in the past, we believe the outdoor industry will enter a new period of growth. With economic development, the national fitness trend, and the public's enthusiasm for outdoor leisure, the size of this market will continue to expand. It can be said that the outdoor industry still has great potential.As a professional enterprise specializing in international brand agency and operation, Ruijilongfeng has always been committed to providing high-end, quality products for professional outdoor enthusiasts and the broader outdoor community. In the coming time, we will continue to introduce more high-quality brands and products to offer consumers more choices. In fact, those who follow us may have already noticed—we’ve already started doing so. For example, in2016, we introduced two high-end Italian outdoor footwear brands——TrezetaandKayland.
The significance of Ruijilongfeng’s footwear agency and an introduction to the shoe brands
2016, Beijing Ruijilongfeng officially became the general agent for Italy’s high-end outdoor footwear brandsTrezetaandKaylandin Mainland China and Hong Kong. This is also a major strategic adjustment for Ruijilongfeng aligned with market development. On the basis of our original offerings, we have added the footwear category. This not only means an expansion of our business scope but is also a necessary decision based on market signals.MarmotOn the existing basis, the range of footwear has been added. This not only signifies an expansion of the business scope but is also a necessary decision made in response to market signals.Trezetais a well-known Italian brand, and as early as the60s, it had become one of Europe’s most recognized mountaineering and hiking shoe brands.With a complete range of products and exquisite craftsmanship, it can meet everyone's diverse outdoor experience needs, whether for outdoor hiking or urban commuting and leisure.Similarly from Italy,Kayland, is a brand specializing in the production of professional mountaineering boots and outdoor sports shoes.Kayland, which means“an ideal place,”represents a new goal or a new journey, as well as humanity’s longing for the unknown. Just askaylandhopes to help people explore and understand this wonderful world, which aligns perfectly with what Ruijilongfeng has been doing all along.
2018In the yearMarmotof new technology and concepts
“ Treadlight” isMarmot’s proposed environmental philosophy.Treadlight, originally meaning to tread more lightly on the Earth, extends to represent environmental protection. All our products, whether in terms of technology or the manufacturing process, will adhere to this philosophy.Marmothas always emphasized minimizing the impact on the Earth while providing outdoor enthusiasts with safe, high-performance products. This philosophy has been, is, and will continue to be the driving force and firm belief behindMarmotproduct design. And that isTreadlight.Likewise, 2018’s innovative new technology—Evodry—also falls within the framework of this philosophy.EvodryIt includes the recycling and reuse of industrial nylon fabric, solution-dyed yarn technology,Membraineco-friendly lamination, and molecular-level waterproofing treatments, among others. The application of these technologies reduces the consumption of petroleum and energy, minimizes the emission of toxic chemicals and water waste, without compromising the performance of our products.
Shanghai Mige store staff explain the Marmot products
Introduction to the Shanghai Mige store
ShanghaiMarmotMige store is aMarmotfranchise store,2014began cooperating with Ruijilongfeng, and sales have been steadily growing over the years. The store has attracted and cultivated a loyal customer base and group of outdoor enthusiasts in Shanghai and even across East China. Currently, the Mige store is an outlet discount store, where customers have a relatively high awareness of theMarmotbrand. Coupled with the price advantage from discounts, we believe the future market in Shanghai and even East China looks promising.
Mr. Dong, the head of the Mige store, is also very optimistic about the future market of the broader outdoor sports category. He believes that people’s concept of travel and leisure is becoming stronger, with the rise of long-holiday outbound travel and weekend self-driving trips nearby, which is very favorable for travel and self-driving-related products. Furthermore, a group of young people who value quality are becoming more knowledgeable about the materials and technological content of outdoor clothing, and they are no longer the so-called “pseudo-outdoor enthusiasts” of the past. Their professional understanding and enthusiasm give us great confidence in the outdoor clothing market. We believe that with solid quality and a strong team, the future will definitely be even better.