| Text: Liu Liting | Photography: Zhao Qianying / Eric On February 26, 2016, at 10:00 AM, the Banff China 2016 press conference was held as scheduled at the ISPO exhibition venue in the National Convention Center in Beijing. Over 150 guests attended, including outdoor industry peers, top domestic athletes and influencers, as well as partners and ...
In 2014, Westfield entered the Chinese market, focusing on the family, self-driving outdoor leisure, and fishing gear segments. It stationed design teams from Germany and the U.S. in Hangzhou to collaborate with local designers on product localization. Now, Westfield is at the 2016 Beijing ISPO — let your spirits soar, We fly ! ...
Over 30 years ago, Mr. Ibe Kikuo, the father of G-SHOCK, dreamed of creating an indestructible watch. After two years of effort, countless setbacks and failures, he finally developed the G-SHOCK shock-resistant watch in 1983. Since then, G-SHOCK has captivated the world with its core TOUGHNESS shock-resistant technology, stylish design, and profound...
The lovely weekend is almost here, but unfortunately the weather in the capital isn’t great... If you don’t want to stay at home nor breathe the city smog, how about a trip to the Jingxi Ancient Road in the suburbs?~!
On March 29, filled with the love and expectations of countless users, the Sony Expo arrived as scheduled, dazzlingly showcasing the full range of cutting-edge products and rich content resources from the Sony Group at the Kerry Center in Beijing. It also once again demonstrated to users the unique Sony spirit that uniquely blends sensory and emotional experiences. ... ... ... ...
The crowdfunding for the X-POD long-lasting shooting tripod has officially kicked off. Thank you all for your support of Fotopro. A series of online and offline promotional activities are also in full swing. Stay tuned to Fotopro's official Weibo and WeChat accounts. We warmly invite you to share more feedback and suggestions with us. Of course, the ones who love you the most are still...
One-stop gourmet and shopping in Tokyo and Osaka – A must-have guide for independent travelers to Japan. For food lovers, the term "Michelin restaurant" is surely no stranger. Originally born over 100 years ago in France, it may come as a surprise that Japan has now surpassed France to become the country with the most Michelin restaurants in the world. As a city of fashion and trends, besides cuisine, shopping is also a highlight for many during their trip to Japan. Today, we bring you a Tokyo and Osaka gourmet and shopping guide. If you’re planning an independent trip to Japan, why not follow us on a one-stop carnival journey of Michelin three-star dining and shopping in Japan?
The 11th ISPO BEIJING 2015 Asia Outdoor & Sports Trade Show, together with the 7th Alpitec China International Exhibition of Mountain & Winter Sports Technology & Equipment, will be grandly held from January 28–31, 2015 at the China National Convention Center (CNCC) in Beijing, the capital. As one of the most important professional trade fairs in the Asia-Pacific sports and fashion industry...
As one of the world’s leading manufacturers, SympaTex technology has been a pioneer in the application of high-tech functional materials in apparel, footwear, accessories, and applied technologies since 1986. SympaTex develops and produces membranes, composite fabrics, and functional textiles, and works together with partners...
(Beijing, March 29) In the sunny month of March, Sony China, which has just celebrated its 20th anniversary, held a major brand event, "Sony Expo," in Beijing. Mr. Kazuo Hirai, CEO and President of Sony Group, attended the event and delivered a speech, providing a comprehensive interpretation of the unique ...
The world’s leading travel search company Skyscanner (www.tianxun.cn) recently conducted a survey on the travel dreams of Chinese consumers. The findings revealed that regardless of age, an average of 72% of people have travel-related dreams, though the meaning of travel varies across different age groups. Among those aged 18–34...
A brand launch event for Jeep? Xtreme Performance was held on the morning of January 28 during the ISPO Beijing exhibition. With a legendary history of over 70 years, Jeep? SUVs are known for their outstanding performance, exquisite craftsmanship, and versatility, providing reliable support for those seeking extraordinary journeys. Jeep? offers a wide range of vehicle models and is ...
The 13th Five-Year Plan states that China will essentially establish a service sector-led economic structure. The Club Hub at the Asia Outdoor Show is dedicated to promoting distinctive outdoor-themed travel and building an effective exhibition and real-time communication platform for related industries, aligning with the consumption service development direction outlined in the "Proposals of the 13th Five-Year Plan."
Three years have passed, how is Ya’an today? Driving is too fast, walking is too slow – cycling is just right. On April 20, 2013, an earthquake suddenly struck Ya’an, making countless people feel the fragility of life once again. After the quake, life had to go on. The people of Ya’an, the government, NGOs, and others actively participated in the reconstruction efforts. A thousand days have flown by... do you know...
On the morning of the 29th during the Beijing ISPO Show, four events took place simultaneously at the Fenix booth (Booth No. B1.330), creating a lively and energetic scene. The three sharing sessions included renowned outdoor photographer Tie Gai discussing his kora journey, Han Zijun, a member of the first (2015) all-female Chinese Everest (South Side) expedition team, sharing her mountaineering insights...
The 2016 season of the China Fitness Mountains Mountaineering Race officially kicked off
On April 10, 2016, the Beijing Western Ancient Road Trail Race, organized by Green Field Network and hosted by Muchengyuan Outdoor Club, was held at Quanmen in Mentougou. This event marked the first running race of Green Field's 2016 calendar, which will later see various outdoor fun runs across the country. The initiative will also adopt an integrated online and offline approach to kick off...
Foreword Ancient trails refer to roads once used by our ancestors and still retaining part or all of their original features. These precious linear cultural heritages bear the imprints of our ancestors' civilization development, carrying the hardships of human life, the rise and fall of merchants, the richness of culture, and the changes of history. They showcase the local natural ecology...
[There, there are vast lands, stretching mountain ranges, lush grasslands, clear streams, and pure snow-capped mountains. The British novelist James Hilton described the beauty and magic of Shangri-La in his book "Lost Horizon," but the true soul of Shangri-La lies in the destination of this race—Daocheng Yading.] ...
Due to the well-known controversy, Dongguan’s hotel industry experienced a harsh winter last year, with many establishments suffering significant losses and business severely impacted. Houjie has never been as quiet as it is now, with foot traffic down by 50–60% compared to previous years. Motorcycle taxi driver Lao Li lamented the tough business environment—low-point Dongguan truly gives off a chilly vibe...