The 13th Five-Year Plan indicates that China will largely form a service-oriented economic structure. The "Club Hub" at the Asia Outdoor Exhibition is committed to promoting unique outdoor theme travel and establishing an effective showcase and timely communication platform for related outdoor travel industries, responding to the consumer service industry development direction indicated in the "Proposals of the 13th Five-Year Plan."
Tourism destination citiesserve as the venue support for outdoor travel,travel platforms and professional media(information websites, books, magazines, etc.) act as the promotion channel for outdoor activity information,outdoor clubsare currently the main organizers and implementers of outdoor activities. They not only provide professional services and organization for participants but also serve as key sales channels for outdoor gear, making them a crucial link in the outdoor industry chain. Therefore, their role and significance in the development of the outdoor industry are irreplaceable.
In 2015, the Club Hub made its debut at the Asia Outdoor Show and received unanimous praise and continued attention from exhibitors and visitors. In 2016, the Club Hub shed its beginner’s image and was comprehensively upgraded. In addition to showcasing route resources, it incorporated elements of competitions and destinations,bringing together commercial outdoor clubs, execution agencies, travel platforms, AA clubs, brands, and destination cities.
Undoubtedly, you are an indispensable part of this grand "gathering."
Commercial Route Clubs:Not only do they showcase their company strength, but also the local culture and customs of the route destinations. On-site, they can facilitate guest source transfers with member clubs and establish sponsorship and naming partnerships with brands.Travel Platforms:Recruit route clubs to use their platforms, expanding their reach. With the shift from traditional travel to outdoor leisure travel, route clubs can offer distinctive outdoor-themed travel options such as fitness and outdoor tourism (e.g., hiking), leisure outdoor tourism (e.g., self-driving, RV camping), and outdoor sports tourism (e.g., rock climbing, water sports).Travel platforms, competitions, and event operationscan all connect on-site with tourism city and destination government representatives to explore new business territories, and be invited to host competitions or outdoor events locally, gaining maximum policy support.
Heilei, founder of Chengdu Heilei Outdoor: “The Club Hub gathers the most professional domestic outdoor execution companies, outdoor clubs, brands, outdoor shops, and various outdoor enthusiasts. The vast prospects of the outdoor travel market are evident. The Asia Outdoor Show has keenly captured this market demand, and its professionalism and foresight are commendable.”
Sula Wangping, of the Sichuan-Tibet Mountain Guide Team: “The Club Hub provides a professional showcase platform and exchange opportunity for highly specialized outdoor sports organizations. For example, mountaineering, as the most elite outdoor sport, although technically demanding, is not as difficult as imagined, yet many still hold misconceptions. Such outdoor sports urgently need a professional platform to showcase themselves and bridge the gap with the public.”
Zhang Haifeng, CEO of China Outdoor Network: “All resources of a tourism destination can be connected through outdoor activities. Moreover, cultivating sports brand events is a key driver for the development of the sports tourism industry.”
Zeng Hua, General Manager of Skylan: “We hope the Club Hub will not only be a growth platform for brands but also a growth platform for every outdoor enthusiast.”
Non-commercial AA Clubs and Commercial Membership Clubs:To meet members’ increasingly diverse route and project needs, they seek route partners for collaboration and customer referrals; they can also learn from other commercial clubs and discuss operational models.Destination Cities:Seek suitable competition and event partnerships, leveraging well-known events and developing outdoor-themed tourism routes to enhance city image, visibility, and influence, boosting tourism and driving economic growth.Brands:Use the exhibition to identify capable clubs, find compatible partners, and through sponsorship and naming opportunities, better reach target customers, turning end consumers into highly loyal brand followers.
Additionally, the Asia Outdoor Show will address challenges faced by domestic outdoor clubs, such as professional support, market standardization, and limited service offerings, by organizing forums and lectures to discuss outdoor activity support services, training, rescue, and more. Leading commercial clubs will be invited to share operational experiences. We believe the 2016 Club Zone will present a completely new image.
Outdoor clubs will become the optimal service gateway to meet the diverse leisure travel needs of the public.June 30 - July 3, 2016,Nanjing International Expo Center,Asia Outdoor Club House, registration is now open,Join us in 2016 to enjoy a 25% discount, what are you waiting for?!