2014year, Westfield entered the Chinese market, focusing on the family,self-drivingoutdoorleisure and fishing gear segments, stationing design teams from Germany and the U.S. in Hangzhou to collaborate with local designers on product localization. Now, Westfield is at2016Beijingispo, “let your spirits soar,We fly!”
Brand Philosophy
Westfieldis committed to a lifestyle of outdoor leisure built on fun, freedom, fashion, ease,
sharing, and spontaneity.
It promotes family camping and road trip camping culture,
and is dedicated to popularizing outdoor activities for Chinese families
and trunk culture.
The brand also focuses on R&D and design,
infusing its outdoor camping gear with the comfort of home.
has endowed the company’s outdoor camping gear with the concept of
home-like comfort.