30Many years ago,“G-SHOCKthe father”Mr. Ibe Kikuo dreamed of“creating an indestructible watch”and after two years of effort, countless setbacks and failures, finally developed1983theG-SHOCKshock-resistant watch in that year. Subsequently,G-SHOCKit gained global popularity with its core“TOUGHNESS”shock-resistant technology, stylish design, and deeply appealing brand culture, continuously innovating to push the boundaries of what a watch can achieve.
SHOCK THE WORLDWorld Tour SHOCK & TOUGH is Coming
SHOCK THE WORLDAs G-SHOCKone of the brand’s signature events,it isG-SHOCK fansa major brand gathering and exchange event.G-SHOCKRenowned for its professional and rugged functionality, it has provided trusted quality and reliability to professional outdoor enthusiasts.G-SHOCKIt was first launched in its birthplace Tokyo,SHOCK THE WORLDthe eventG-SHOCK
then spread to fashion capitals such as Berlin, Paris, New York, and London, where it was warmly embraced and loved by2016fans wherever it went. On3the9ofG-SHOCK SHOCK THE WORLD TOUR, it finally returned to Shanghai on an unprecedented scale, joining forces with Asian superstar Jay Chou, Wilber Pan,CUGand many other celebrities, world-class extreme sports athletes, outdoor professionals, trend opinion leaders, media personalities,G-SHOCKand fans—totaling over8000people—together SHOCK THE WOLRDto create a stunning event in Shanghai, showcasingG-SHOCKthe brilliance and vitality of diverse cultures.
Toshinori Itō, Executive Director of Casio Computer Co., Ltd., stated on-site,G-SHOCKthat they have always adhered to the development philosophy of “pursuing toughness,” creating structures and functions capable of withstanding various harsh environments and continuously evolving. He also explained the R&D attitude of Casio’s corporate approach as “ ” and the management philosophy of “creation and contribution.”0→1development attitude and the business philosophy of "creation and contribution."
Speech by Tōru Tanaka, General Manager of Casio (China) Trading Co., Ltd.
Tōru Tanaka, General Manager of Casio (China) Trading Co., Ltd., introducedG-SHOCKthe brand’s performance in the Chinese market, as well as the world’s largestG-SHOCK STORElocated in Shanghai.
“G-SHOCKFather of”Kazuo Ibe delivered a speech on-site
“G-SHOCKKnown as the “father of ,” Kazuo Ibe made a special appearance at the event and was warmly welcomed by attendees.
G-SHOCKOutdoor enthusiast fans group photo (Yu Yue, Xu Kai, Gao Mingming)
Global traveler Yu Yue, sailboat instructor Gao Mingming, and wingsuit pilot Xu Kai representedMUDMASTER,GULFMASTER, andGRAVITYMASTER— three models from theMASTER OF Gseries — and shared their hands-on experiences as real users.
As a renowned traveler who explores unknown regions around the world, Yu Yue was impressed by theMUDMASTER’s outstanding dustproof performance and triple sensors, regarding the watch as a reliable travel companion;G-SHOCKas a trustworthy travel partner; Gao Mingming, who sails yachts across the ocean, views it as the sailing-focused...GULFMASTER, which emphasizes nautical features, especially its early warning system for sudden changes in sea weather;3Gprotective structure.GRAVITYMASTER, which features a
Group photo of guests
G-SHOCKNew products released: Rugged
At this event,G-SHOCK’s sub-seriesMASTER OF Glaunched several new models,MASTER OF Gwhich are functional timepieces specifically designed for harsh land, sea, and air environments. Their powerful professional features and reliable quality have made them highly favored by extreme sports athletes, outdoor enthusiasts, and professionals working in tough outdoor conditions.
The new favorite among diving watches —NEW FROGMAN
NEW FROGMAN GWF-D1000-1
FROGMANAsG-SHOCKone of the classic watch models, since its launch in1993, it has been widely loved. Not only because it has become a trendyICONin the eyes of fashion enthusiasts, but also because, as a professional-grade waterproof diving watch, it has earned the approval of divers.FROGMANIt offers underwater operability, high visibility in dark environments, and other features, making it a truly shock-resistant watch suitable for diving.
The newly releasedFROGMAN GWF-D1000retains all the classic elements of previous models, and for the first time is equipped with a triple sensor that can measure direction, water temperature, and water depth. In addition, this wristwatch also offers a variety of functions required by professionals, such as tide information, dive time memory, and minimum water temperature memory, as well as an rapid ascent alarm function.FROGMANIn addition to its classic elements, it is equipped for the first time with a triple sensor that can measure direction, water temperature, and water depth. Moreover, this watch also offers a variety of functions required by professionals, such as tide information, dive time, and memory of the lowest water temperature. It also features an rapid ascent alarm function.
Additionally,GWF-D1000has undergone careful consideration in many detail designs, adjusted and evolved based on the practical operational experience of diving professionals. The backlight brightness of the dial has been enhanced to ensure readability underwater. At the same time, the watch band has been lengthened so that the model can be worn directly over a wetsuit.
This latest release of theFROGMAN GWF-D1000is sure to write another legend in the story of diving watches.
New colorway for outdoor adventure —RESCUE RED
RESCUE RED
MASTER OF GThe new Rescue reddraws design inspiration from the red commonly used on special rescue vehicles and aircraft, paired with the deep blue of rescue team uniforms. In addition to the new color scheme, its functionality continues the series' consistent robustness and professionalism. Among them, there is the Sea WarriorGULFMASTER GWN-1000RD, designed specifically for maritime workers, equipped with a third-generation triple sensor, tide function, and global6radio wave reception, becoming a powerful force that breaks through waves and leads sea voyages; the Land WarriorMUDMASTER GWG-1000RD, based on a new dustproof and mudproof structure and vibration-resistant design, equipped with a third-generation triple sensor, leads adventurers to explore terrestrial jungles; and theGPW-1000RDSky Brave GRAVITYMASTER , equipped with an advancedGPS+6radio wave hybrid time calibration system and3Gprotective structure, enables sky travelers to break through the boundaries of time and space.
Outdoor-tough DNA MUDMASTERentry-level model —GG-1000
MUDMASTERThe entry-levelGG-1000series
In addition, this event also introducedMUDMASTER an entry-level productGG-1000as a new addition to theMUDMASTERseries, featuring a dustproof and mudproof construction to withstand harsh natural environments. At the same time, it is equipped with a dual sensor that can measure direction and temperature.
In terms of design, the hands+and numerals feature a dual display supported by a clean dial layout, ensuring time information is clear and easy to read. The dial and strap color options—black, olive green, or sand brown—offer a variety of stylish choices.
Featuring star-studded performances,G-SHOCK PREMIUM LIVEthe Earthshaking & Powerful Concert
to thank fans for attending,G-SHOCKAsian superstar Jay Chou leads the lineup alongside Pan Weibo, Yuki Yen, Vivian Hsu, Amber An,CUGand Hip-Hop Travelogue among other top-tier guests, deliveringG-SHOCK PREMIUM LIVEthe Earthshaking & Powerful Concert, bringing all attendeesG-SHOCKan electrifying musical extravaganza.
Pan Weibo
Vivian Hsu
Yuki Yen
Left to right: Casio Executive Director Itō, Casio General Manager Tanaka, Jay Chou, Casio Chairman Ōba