Classic Itineraries
CLORTS - An outdoor brand that breaks through with innovation and exploration
CLORTS is derived from the combination of “CLIMB” (climbing) and “SPORTS” (sports). It breaks through with innovation and exploration, upholds the belief of “scaling new heights and challenging oneself,” and calls on people to step outdoors. It encourages them to enjoy the pleasure of outdoor leisure activities in close contact with nature and experience the comfortable life brought by outdoor tech products. ...
SanSegal Mountain Valley ― Committed to the R&D and technological innovation of outdoor products
SanSegal Mountain Valley, originating from the renowned American eco-friendly outdoor sports brand, was founded in 1978 in the outdoor paradise of San Diego, from which its brand name is derived. Since the 1980s, SanSegal Mountain Valley has been dedicated to the R&D, promotion, and technological innovation of outdoor products, especially its relentless efforts in developing...
Osprey—A world-renowned brand of outdoor backpacks
Osprey, headquartered in California, USA, is a company primarily focused on backpack production. It was founded in 1974 by Mike Pfotenhauer and Laurie White. In 1976, Osprey was the first to introduce breathable mesh backpanels in its backpack line. In 2005, Osprey invented a heat-moldable waistbelt that could be customized...
Sea to Summit—Bringing High-End Outdoor Gear to Chinese Travelers
SeatoSummit products are bestsellers in 35 countries across Europe and the Americas, thanks to their ultra-lightweight design, compact packing, and high-quality craftsmanship. The brand has also won numerous design and business awards in Australia, Europe, and the United States. To many outdoor enthusiasts in China, every SeatoSummit product can be considered a “premium item,”...
GARMONT―An international professional mountaineering footwear brand
The GARMONT brand was introduced to China in 2001 by Beijing Sangwentong Company as an outdoor mountaineering footwear brand. It was the first international professional mountaineering footwear brand to enter the Chinese outdoor market. In November 2006, Xialangduoji Company was established to exclusively manage the GARMONT brand. Many who have worn these shoes praise them highly, saying they fit well and are comfortable...
Beijing Anfeilong Trading Co., Ltd. provides professional quality and safety assurance
Anfeilong is a dynamic company with independent import and export rights, primarily dealing in a wide range of well-known outdoor sports equipment from Europe and America. These outstanding products, distributed through our nationwide channels, offer world-class professional quality and safety assurance to outdoor sports professionals and enthusiasts. In introducing these products...
VAUDE―Professional backpacks designed for mountaineering enthusiasts
VauDe's outdoor sports products have been exported to 25 countries, from Australia to Venezuela. This sales network continues to expand. VauDe has subsidiaries in China and Poland, namely Huade Tourism & Sports Goods Co., Ltd. in China and Alpinus in Poland. Huade in China employs over 500 highly skilled technicians and has...
KAILAS—Committed to Promoting the Development of Civilian Mountaineering and Exploration
As a professional outdoor brand, KAILAS takes it as its mission to "promote the development of civilian mountaineering and exploration," and actively carries out public welfare projects including the "KAILAS China Unclimbed Peaks Program," "KAILAS Coaches Growth Program," "KAILAS Mountaineering and Exploration School," and "KAILAS Climbing Team," contributing to the advancement of mountaineering and exploration...
Micro-outdoor, joining hands with e-commerce to step into the micro-era
On July 26, the 7th Asia Outdoor Trade Show grandly opened at the Nanjing International Expo Center. The internationally renowned professional outdoor sports brand NORTHLAND from Austria made a stunning debut at this edition of the Asia Outdoor Show, simultaneously launching the themed event "Outdoor Origins – NORTHLAND’s Journey to Austria." NORTHLAND China’s exclusive century-long authorized operator...
NORTHLAND National Outdoor Origin Quest: Nationwide Recruitment of Origin Ambassadors to Austria
On July 26, the 7th Asia Outdoor Exhibition grandly opened at the Nanjing International Expo Center. The internationally renowned professional outdoor sports brand NORTHLAND from Austria made a stunning appearance at this edition of the Asia Outdoor Exhibition. It also launched the themed activity “Outdoor Origin Quest · NORTHLAND Austria Journey,” kicking off a nationwide recruitment drive for “Origin Ambassadors...”
NORTHLAND Launches “Outdoor Origins” to Explore the True Spirit of Austrian Outdoor Life
On July 26, the 7th Asia Outdoor Trade Show grandly opened at the Nanjing International Expo Center. The internationally renowned professional outdoor sports brand NORTHLAND from Austria made a stunning appearance at this edition of the Asia Outdoor Show and simultaneously launched the themed activity “Outdoor Origins · NORTHLAND Austria Journey.” Mr. Wang Fan, Deputy General Manager of Nanjing Biancheng Sporting Goods Co., Ltd., the century-exclusive authorized operator of NORTHLAND in China, two representative mid-career Chinese outdoor enthusiasts Mr. Geng Yunpeng and Mr. Shao Fenglei, Ms. Li Lei, Assistant Publisher and Marketing Director of Photography Friend Magazine, as well as dozens of domestic media attended the theme launch event and witnessed the flag-bestowing ceremony for the “Outdoor Origins · NORTHLAND Austria Journey” campaign.
Grail―Committed to creating outdoor products tailored for the Chinese market
The Grail (格瑞) brand series of products is specifically designed for outdoor sports in China. In China, outdoor sports that developed from the late 20th century are based on mountain trekking and weekend camping, featuring distinct Chinese characteristics. However, outdoor products have long been dominated by foreign brands. Grail booth Grail fleece jacket autumn and winter...
CROSSTOP Outdoor – Professional outdoor gear tailored for Chinese consumers
Crossing Outdoor Products Co., Ltd. (full name CROSSTOP, abbreviated as CROSS), a Hong Kong-invested joint venture operating in China, is a company specializing in the design and production of outdoor sports and leisure activity products. The company offers 20 product series with over 500 styles and specifications, including sleeping bags, clothing, backpacks, tents, and more, targeting the...
Launch “Outdoor Origins” – NORTHLAND Directs the “Outdoor Legends Event”
On July 26, the 7th Asia Outdoor Exhibition grandly opened at the Nanjing International Expo Center. The internationally renowned professional outdoor sports brand from Austria, NORTHLAND, made a stunning appearance at this edition of the Asia Outdoor Exhibition and simultaneously launched the themed event “Outdoor Origins・NORTHLAND Austria Journey.” Wang Fan, Deputy General Manager of Nanjing Biancheng Sports Goods Co., Ltd., the century-exclusive authorized operator of NORTHLAND in China...
The Vanilla Garden has become a popular summer wedding photo location in Jinan
July 30 News — Of all the seasons, summer is relatively the most suitable for outdoor wedding photography. While each season has its own charm, summer offers a wider variety of shooting elements: forests, green meadows, rivers, and, of course, the indispensable flower fields. Almost every girl dreams of having her wedding photos taken in a sea of flowers...
Jiangsu post-90s climbers summit Mount Kilimanjaro’s peak
Bian Ke and Zhou Han successfully summited Africa’s highest peak. On July 27, the 2012 undergraduate commencement and degree conferral ceremony of Xi’an Jiaotong-Liverpool University was grandly held, where 649 XJTLU students successfully completed their studies and received bachelor’s degree certificates from both Xi’an Jiaotong-Liverpool University and the University of Liverpool. As part of their university graduation trip...
Outdoor experts complete a 3-hour cross-city trek through Beijing to embody the Olympic spirit
On the eve of the London Olympics, four mountain and outdoor athletes adopted a "biathlon two" approach—alternating between biking and running—to traverse Beijing. They used the most natural forms of running and cycling to interpret the Olympic spirit of challenging limits and the concept of green environmentalism. The four top-tier outdoor athletes from the Red Bull Outdoor Team, Yang Jiagen, Paizula, ...
2012 Asian Outdoor Industry Awards Winning Products
As the outdoor markets in Asia and China continue to mature, creative outdoor brands also need a platform to showcase themselves in China. Based on this, the outdoor industry in China urgently needed the Asian Outdoor Industry Awards, which were launched by the Asia Outdoor Trade Show in 2010. The third Asian Outdoor Industry Awards...
2012 Asia Outdoor Exhibition Exclusive Interview with George Brown, Global Sales Director of Vasque
Vasque is a professional outdoor brand from the United States. While maintaining high-quality standards for its footwear, it remains highly competitive in today’s fiercely contested global market. At this year’s Asia Outdoor Exhibition, Vasque showcased its 2013 new products. GreenLight (绿野) conducted an exclusive interview with Vasque’s Global Sales Director, George Brown, to learn his views on the Chinese...
2012 Asia Outdoor Exhibition: Exclusive Interview with Garmin Marketing Director Mr. He Mingxing
As a leading brand in GPS, Garmin has always been favored by consumers for both car navigation devices and handheld units. At this Asian exhibition, Garmin made a stunning debut with its latest GPS watches and the upcoming triathlon watches. Greenfield conducted an exclusive interview with Mr. He Mingxing, Garmin's Marketing Director. Garmin Marketing Director Mr. He Mingxing accepted...