On July 26, the 7th Asia Outdoor Exhibition grandly opened at the Nanjing International Expo Center. The internationally renowned professional outdoor sports brand from Austria, NORTHLAND, made a stunning appearance at this edition of the Asia Outdoor Exhibition and simultaneously launched the themed event “Outdoor Origins・NORTHLAND Austria Journey.” Wang Fan, Deputy General Manager of Nanjing Biancheng Sports Goods Co., Ltd., the century-exclusive authorized operator of NORTHLAND in China, two representative Chinese mid-generation outdoor enthusiasts—Geng Yunpeng and Shao Fenglei—as well as Li Lei, Assistant Publisher and Marketing Director of Photography Friend magazine, and dozens of domestic media attended this thematic launch event and witnessed the inauguration ceremony of the “Outdoor Origins・NORTHLAND Austria Journey” activity.
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