On July 26, the 7th Asia Outdoor Trade Show grandly opened at the Nanjing International Expo Center. The internationally renowned professional outdoor sports brand NORTHLAND from Austria made a stunning appearance at this edition of the Asia Outdoor Show and simultaneously launched the themed activity “Outdoor Origins · NORTHLAND Austria Journey.” Mr. Wang Fan, Deputy General Manager of Nanjing Biancheng Sporting Goods Co., Ltd., the century-exclusive authorized operator of NORTHLAND in China, two representative mid-career Chinese outdoor enthusiasts Mr. Geng Yunpeng and Mr. Shao Fenglei, Ms. Li Lei, Assistant Publisher and Marketing Director of Photography Friend Magazine, as well as dozens of domestic media attended the theme launch event and witnessed the flag-bestowing ceremony for the “Outdoor Origins · NORTHLAND Austria Journey” campaign.
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