Osprey is undoubtedly one of the most popular backpack brands among outdoor enthusiasts in China. At this year's Asia Outdoor Exhibition, Osprey made a stunning debut with its 2013 new collection. Visually, the 2013 products feature more vibrant color combinations, while also showcasing detailed design enhancements and technical improvements. GreenLighting interviewed Osprey’s International Sales Director Jeff Busic and Ren [name incomplete], General Manager of China’s exclusive distributor, Extreme Home.
The long-established domestic brand Polarstar has been known to me since I first got into outdoor activities. At this Asia Outdoor Exhibition, Polarstar showcased both its traditional best-selling products and new items. Green Field conducted an exclusive interview with Polarstar’s Marketing Director Zhou Lei regarding the brand’s future development plans. Zhou Lei accepts Green Field’s exclusive interview. The Polarstar booth has been sponsoring individuals...
Kailas has always been committed to supporting the development of climbing in China, whether through its ongoing “Unclimbed Peaks Project,” the “Siguniang Mountain Mountaineering Festival,” or various rock climbing competitions. This October, it will hold the second Siguniang Mountain Mountaineering Festival. A nationwide “Rock Hunting China” campaign has already been launched...
At this Asian exhibition, Gaofeng Outdoor made a stunning debut with its represented American brand, Sansegal (Shanshegu). Sansegal showcased its new products for 2013, which generally continued to emphasize ultra-light and eco-friendly concepts in 2013, focusing on compressed and lightweight items such as T-shirts made from organic cotton and ultra-light backpacks. However, the color schemes were bolder and more vibrant.
During the 2012 Asia Outdoor Exhibition, Easoo showcased its latest watch models. The Green Light Outdoor Network conducted an exclusive interview with Easoo’s Marketing Director, Mr. Aiqi, who addressed topics such as the brand’s positioning, marketing strategy, and the current state of China’s outdoor watch market. Green Light interviews Easoo Marketing Director Mr. Aiqi – Easoo’s booth at the Asia Outdoor Exhibition...
On July 26, Gregory's 2013 Spring/Summer Order Fair was successfully held at the Nanjing Olympic Sports Center. Dealers from across the country and multiple media outlets attended the event, where the 2013 Spring/Summer products of Gregory and KEEN were introduced, along with the annual promotion strategy for the new products in 2013. Gregory and KEEN's 2013 Spring...
Unlike traditional, professional, and inherently risky outdoor adventure sports, “broad outdoor” activities refer to any form of movement that takes you outside your home. This type of activity has an enormous consumer base — in the United States, one in every three people is a “broad outdoor” enthusiast. The concept of “broad outdoor” also holds vast potential in China...
Calzaturificio Tecnica SpA was founded in the 1930s by Oreste Zanatta; in its early days, the company mainly produced work boots. Tecnica outdoor shoes Tecnica running shoes In the 1970s, Tecnica invented the Moon Boot, achieving great success,...
TITTALLON was founded in the Netherlands in 2007, dedicated to developing personalized and technological outdoor and ski products. The TITTALLON outdoor skiwear series. TITTALLON’s professional ski apparel. Arrived in China at the end of 2008, TITTALLON has maintained its consistent...
On July 28 and 29, 2012, the British brand Craghoppers, endorsed by Bear Grylls from "Man vs. Wild," grandly held its 2013 new product recommendation and order show at the Nanjing New Century Garden Hotel. Over a hundred dealers, retailers, partners, and media representatives from across the country attended the event to witness...
A joint international resort destination project — the Changbai Mountain International Resort (Phase I) — has been developed with an investment of 20 billion yuan by six Chinese private enterprises: Wanda Group, Oceanwide Group, Yifang Group, Elion Resources, Legend Holdings, and Yonyou Group. It is reported to be one of the largest tourism and resort investment projects in China to date....
In early May, Yue Jiahuo, a young man from Changzhou who had just quit his job, packed his things, hugged his mother goodbye, and set off on his journey. With a mountain bike and a nearly 40-pound loaded saddlebag, this was his first long-distance cycling trip, and his destination was the distant Lhasa. Leaving behind a stable job and a comfortable life, he just went. “Cycling to Tibet has always been a dream of mine. Once I’d saved up enough money, it was time to make it happen.” The 27-year-old spoke calmly about his cycling adventure. To him, there are many transportation options for travel, but cycling is a way of life.
After the heavy rain, temperatures rebounded unusually quickly. Yesterday, when a reporter met 30-year-old Tang Jiawei on Gexin Road, he was drenched in sweat under the scorching sun, fine-tuning his jet ski. It was this very jet ski that he rode through waist-deep floodwaters during the downpour on the 26th of this month, and the video recorded by passersby went viral online...
On July 29, the four-day 2012 (7th) Asia Outdoor Trade Show concluded successfully at the Nanjing International Expo Center. Over 570 of the most internationally influential outdoor gear companies from more than 20 countries made a dazzling appearance. As a rapidly growing, fashionable, and well-known domestic outdoor brand, SCALER also showcased its 2012 autumn/winter new collection at the exhibition...
In London, UK, people participating in cycling events ride past the Houses of Parliament. London Mayor Boris and Arnold Schwarzenegger cycle. London's public bicycle rental facilities. For the UK, the bicycle has always been a source of pride, from the eight gold medals at the Beijing Olympics to the Champs-Élysées in Paris...
Routes including a historical villages and red tourism trail will take participants to the former base of the Jirezha Advance Detachment, a 100-kilometer race will once again challenge athletes, and a green waterfront hiking route will showcase the new look of Mentougou as a mountain city by the water... On July 19, the 3rd Beijing International Mountain Hiking Festival, themed "Hiking Through Historic Mountain Villages, Leading a New Leisure Lifestyle" and sponsored by Jingmei Cup, was...
The Ancient Villages Red Tourism Route takes you to the former base of the Jirecha Advance Detachment, the 100-kilometer race once again challenges participants’ limits, and the Green Waterfront Hiking Route offers views of Mentougou’s new riverside mountain cityscape... The highly anticipated 3rd Beijing International Mountain Hiking Conference...
Huang Ya, a 33-year-old female motorcyclist from Rucheng, Chenzhou, set off on her motorcycle from Chenzhou on April 29. Traveling along the Yunnan-Tibet Highway, she passed through Guangxi, Guizhou, and Yunnan to reach Tibet, then continued through Xinjiang, Gansu, Qinghai, Sichuan, Shaanxi, Hubei, and back to Hunan. She safely returned to Chenzhou on July 29, having covered a distance of 20,000 kilometers...
Wang Kaiming, just a person, a bicycle, and a backpack... With summer vacation here, the 22-year-old young man from Fuqing, who is a sophomore at Chengdu University in Sichuan, didn’t take the train home like other students. This “unconventional” student actually spent 25 days cycling over 2,700 kilometers, traveling through Sichuan, Hubei, Hunan, Jiangxi, Fu...
The team takes a group photo at the Yela Mountain Pass. After cycling for 23 days, they arrive at beautiful Lhasa. Four teachers and students from Neijiang Normal University form a team to cycle the Sichuan-Tibet Highway. Liang Hua prepared for half a year for this cycling trip to Lhasa, not only saving up travel expenses but also building up his physical stamina. The southern route of the Sichuan-Tibet Highway is filled with many people who cycle, drive, or go backpacking...