Unlike traditional, professional, and inherently risky outdoor adventure sports, “broad outdoor” activities refer to any form of movement that takes you outside your home. This type of activity has an enormous consumer base — in the United States, one in every three people is a “broad outdoor” enthusiast. The concept of “broad outdoor” also holds vast market potential in China, and the brand spirit of Saint Fulei fully embodies the philosophy of “broad outdoor.”
On July 27, during the Asia Outdoor Exhibition in Nanjing, the brand ambassador of Saint Fulei — the captain of the nationalmountaineeringteam, China’s first person to summit the highest peaks on all seven continents andtrekto both the North and South Poles, Captain Wang Yongfeng, visited the exhibition.
On July 27, during the Asia Outdoor Exhibition in Nanjing, the brand ambassador of Saint Fulei — the captain of the nationalmountaineeringteam, China’s first person to summit the highest peaks on all seven continents andtrekto both the North and South Poles, Captain Wang Yongfeng, visited the exhibition.
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