At this Asian exhibition, Gaofeng Outdoor made a stunning debut with its represented American brand, Sansegal (Shanshegu). Sansegal showcased its new products for 2013, which generally continued to emphasize ultra-light and eco-friendly concepts in 2013, focusing on compressed and lightweight items such as T-shirts made from organic cotton and ultra-light backpacks. However, the color schemes were bolder and more vibrant—for example, some plaid quick-dry shirts—even giving off a slightly fresh and stylish vibe. The concept of fashionable outdoor gear was integrated into every detail of the products.
Greenfield conducted an exclusive interview with Mr. Li Mingji, COO of Gaofeng Outdoor, who answered questions about Sansegal’s brand philosophy and market channel development.
Sansegal Booth