Yuehe Street (Yuehe Ancient Street)

Yuehe Street (Yuehe Ancient Street)

The Yuehe Historical Block covers a total area of 90,000 square meters, with a built-up area of 88,000 square meters. In the past, it was the most industrially and commercially prosperous area in Jiaxing. Yuehe is a tributary of the Grand Canal, named for the way its winding waters embrace the city like a crescent moon. Since the Ming and Qing dynasties, the Yuehe area has developed into a bustling market street. Within the block, traditional residences are built along the water, with ancient streets and lanes twisting and turning, crisscrossing in all directions; the small river, old bridges, narrow alleys, historic dwellings, covered corridors, and more recreate and showcase the rich charm of a water town and ancient city. Numerous century-old time-honored brands reflect the former prosperity of Jiaxing as a “southern prefectural city.” The block features dozens of shops along the street, such as Zhenzhen Laolao Zongzi Shop, Wenzhou Sauce Duck Shop known for Jiaxing specialties, Lupugai Pastry Shop, Jinhua Crisp Cake Shop, Pushoe Lane Teahouse, Jiangnan Silk Shop, Jiayun Gallery, Golden Gourd Music Workshop, Yitang Workshop Candy Shop, Longyuanwan Local Specialty Store, Golden Pyramid Ham Shop, Jinfuyuan Jewelry Store, Quzhou Sesame Cake Shop, Fengtongyu Dye Workshop, Gujinzhai Pastry Shop, Lingbi Stone Sculpture Shop, Cuiyu Pavilion Jade Store, Zhupin Pavilion Bamboo Ware Shop, Yejiaojiao Specialty Exclusive Store, Ruyiju Royal Collection Shop, Wufangzhai Zongzi Shop, Sanzhenzhai, and Nanhu Brand Jiaxing Food Specialty Store, all displaying a variety of Dragon Boat Festival folk specialty products that are dazzling and attract huge crowds to the area.

The block gathers distinctive attractions such as Jiahe Water Post, Dragon Boat Festival Folk Culture Experience Hall, Zongzi Culture Museum, and Yusuifeng Rice Store. It also features leisure venues including shadow puppet theaters, pingtan storytelling houses, flower and bird markets, and antiques markets. It is the largest, most completely preserved, and most representative historical block in downtown Jiaxing that showcases the characteristics of a southern water town city. Yuehe Street is centered around Zhongji Road and was created through the renovation of the old block. It is said that the project was overseen by the management of Xizha, which is why its current style resembles that of Xizha.

For over 1,700 years, the Beijing-Hangzhou Grand Canal has run just south of the Yuehe Historical Block. The canal banks are lined with countless lights, with official boats and merchant vessels coming and going non-stop, presenting a scene of thriving commerce. As a historically renowned and bustling prefectural city in Jiaxing, the Yuehe Historical Block has thus become a rare golden investment spot in the urban area.

The Yuehe Block is based on a fundamental layout of three parallel “rivers and three streets.” The “Beijing-Hangzhou Grand Canal,” “Outer Yuehe,” and “Inner Yuehe” rivers run mostly parallel and converge near Beili Bridge, featuring a highly distinctive spatial layout. The “Zhongji Road (historically called Middle Street),” “Tan Lane,” and “Xiushuidou Street” became bustling commercial areas due to their proximity to the canal and the prefectural city. In the past, the two sides of the former “Middle Street (Zhongji Road)” were lined with shops and bustling with merchants.

The Yuehe Historical Block is a key investment project of the Jiaxing Municipal Government, covering a total area of approximately 90,000 square meters, with plans to renovate about 88,000 square meters of traditional residential buildings, and a total investment of around 400 million yuan. The project benefits from a prime commercial location, excellent transportation access, and strong support from relevant government policies, giving businesses stationed here a competitive edge in the market. The project integrates entertainment, shopping, leisure, dining, and tourism, offering greater advantages compared to other commercial projects, and is set to ignite boundless business opportunities. Favorable timing is not as good as a good location, and a good location is not as good as harmony among people. The Yuehe Historical Block combines favorable timing, a prime location, and unity among people, integrating these three strengths to create a new landscape for Jiaxing’s commercial district.

Suggested Duration

About 1 hour

Transportation

Located in the Yuehe Historical Block, Nanhu District, access options include:

Take the special shuttle bus from Hot Spring Town to Qingchi Hot Spring and get off at Yuehe Historical Block Station.

Admission

Entry to the block is free; admission to some attractions inside is included in the ¥110 combined ticket for Yuehe and South Lake.

Opening Hours

All day

Location

Yuehe Historical Block, Nanhu District, Jiaxing