Zhuji East China International Jewelry City

Zhuji East China International Jewelry City

The Zhuji East China International Jewelry City is a national AAAA-level tourist attraction.

The East China International Jewelry City is situated in Shanjiahu, Zhuji, Zhejiang Province — the world-famous "Pearl Capital of China" — and is a key construction project of Zhejiang Province. Covering a total planned area of 1.2 million square meters with an investment surpassing 3 billion RMB, it functions as a global hub for pearl and jewelry production and processing, distribution and logistics, brand showcasing and trade, capital circulation and market information dissemination, as well as jewelry culture exchange and commercial tourism shopping.

The East China International Jewelry City is divided into five major zones: the jewelry raw materials, finished products, and processing equipment trading zone; the international jewelry exhibition zone; the international jewelry processing zone; the international business support zone; and the international living support zone.

With a global vision, the East China International Jewelry City has assembled a professional management team, introduced advanced international management concepts, and invested 300 million RMB to collaborate with major global industry associations and media. It conducts comprehensive marketing campaigns across dozens of domestic and international professional jewelry magazines, in-flight magazines, renowned international websites, CCTV, Phoenix TV, and major domestic highway billboards. Additionally, its participation and promotional activities in nearly 20 prestigious international jewelry expos — including those in Hong Kong, the United States, Dubai, Italy, Japan, Switzerland, Spain, France, Beijing, Shanghai, and Shenzhen — have generated unprecedented repercussions within the global jewelry industry.

The powerful promotional efforts and successful promotional events have attracted a surge of global buyers, ensuring strong profitability for businesses in the market.

The East China International Jewelry City serves a global market reaching over 50 countries and regions. It has been officially designated as a "National AAAA-Level Tourist Attraction" and a Zhejiang Provincial "Five-Star Civilized and Standardized Market." On September 3, 2011, the world’s first price index for freshwater pearls was launched here, giving the Zhuji pearl industry greater influence and a stronger voice in the global market.