Hangzhou, China, May 27, 2015 /PRNewswire/ -- To enhance the value of membership benefits for its Shangqi Club members, Yuekai Hotels Group has recently reached a cooperation agreement with Didi Chuxing, launching a "Cool Ride" campaign that offers 200,000 100-yuan Didi Premier ride coupons to Shangqi Club members. Members can claim these coupons for free by following the Yuekai Hotels WeChat account (WeChat ID: KY10105050). Meanwhile, Yuekai Hotels Group’s buffet products have been made available on the loyalty malls of both the “Didi Chuxing” and “Kuaidi Dache” apps, providing riders with additional dining discounts.
Developed by Beijing Xiaoju Technology Co., Ltd., Didi Chuxing is China’s first smartphone app designed to make hailing taxis more convenient. It is also currently the most user-friendly and popular taxi-hailing app in the country, often hailed as a “taxi-hailing miracle.” The collaboration with Yuekai Hotels Group mainly includes: first, users can access the loyalty malls of the “Didi Chuxing” and “Kuaidi Dache” apps to obtain “100 free buffet vouchers” from various Yuekai Hotels Group properties, such as Hangzhou Yuekai Mingdu Hotel, Beijing Gehua Yuekai Hotel, Shanghai Songjiang Yuekai Mingdu Hotel, Ningbo Yuekai Mingdu Hotel, Nanjing Dingye Yuekai Hotel, and 10 other hotels. There are also “10,000 two-person-one-free buffet vouchers” available from 49 other hotels including Kaifeng Yuekai Mingdu Hotel, Xuzhou Yuekai Mingdu Hotel, Zhuji Yaoriver Yuekai Mingdu Hotel, Dayu...-Yuekai, Beijing Yuekai Mingdu Hotel, and others. Second, Didi Chuxing will provide 200,000 100-yuan Didi Premier ride coupons (each containing 2 coupons worth 15 yuan and 7 coupons worth 10 yuan). Users only need to follow the Yuekai Hotels Group WeChat account (WeChat ID: KY10105050), click on the “Enjoy the Good” tab in the navigation bar, then select “Claim 100-yuan Coupon” to access the campaign page and receive a 100-yuan Didi Premier ride coupon. This coupon is valid only for use in the Didi Premier app, and the promotion ends on June 30. Third, Kuaidi Dache will also promote the Yuekai Hotels Group campaign “Something Wonderful Is About to Happen” through its official WeChat account, distributing welfare packages to fans of Yuekai Hotels and partner merchants via electronic coupons shared within WeChat Moments.
According to Fu Quanyong, Chief Information Officer of Yuekai Hotels Group, this campaign aims to allow consumers braving the summer heat to enjoy a personalized service experience and the thrill and speed of riding with a professional driver. In addition, guests can indulge in the gourmet offerings at Yuekai Hotels Group’s various star-rated properties—letting food lovers savor the rich flavors and lingering aftertastes. Paired with thoughtful Yuekai hospitality and an elegant, comfortable atmosphere, diners can enjoy delicious meals while experiencing premium-quality service.
Through this collaboration between Yuekai Hotels Group and Didi Chuxing, leveraging a WeChat-based marketing model provides consumers with a more direct and convenient way to engage, effectively tapping into the needs of the target customer base and integrating hotel dining services. This approach injects new highlights and vitality into online marketing initiatives.