
▲To celebrate its 45th anniversary, Jiguang Xiangxiang Chicken has launched multiple Duncan collaboration items. (Photo / Provided by Jiguang Xiangxiang Chicken)
Travel Center / Comprehensive Report
Jiguang Xiangxiang Chicken is gearing up to celebrate its 45th anniversary in November. It will hold its biggest promotion of the year from November 24 to 26 and December 1 to 3. During these promotional periods, customers who purchase a large portion of Xiangxiang Fried Chicken at any of the 38 stores across Taiwan will receive a voucher for a medium portion of Xiangxiang Fried Chicken.
In addition, Jiguang Xiangxiang Chicken is collaborating with the top-ranked illustrator “Duncan” for the first time. Duncan has specially created a uniquely designed “Duncan-style Gugu” (chicken mascot) exclusively for Jiguang Xiangxiang Chicken. Together, they have also launched a limited-edition membership card (6,000 available), a themed desk calendar, and a screen memo board. Moreover, customers can enjoy the fun interactions between Duncan and the Duncan-style Gugu on Jiguang Xiangxiang Chicken packaging and in-store displays.
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