Catering to new demands and embracing urban trends—this is how outdoor brands are making their move

When the outdoors is no longer confined to traditional mountain-trekking or water-based activities,

but is instead presented as a leisurely and carefree lifestyle,

how should outdoor apparel and products evolve and expand?

 

       Li Yan, procurement manager at Sanfo, noted that the consumer demographic is changing, with post-90s and post-00s gradually becoming the main purchasing force. This requires outdoor products to incorporate urban and fashionable elements, launching items that combine outdoor functionality with lifestyle attributes such as fashion, travel, and business, in order to capture the attention of young users and urban dwellers and expand the market.

       Besides meeting the needs of younger groups, outdoor products also need to cater to the daily requirements of outdoor sports enthusiasts by integrating functional elements into the designs.

       Currently, more and more outdoor brands have gradually sensed the pulse of the urban fashion and sports trend. While emphasizing long-term comfort and safety, their products also create versatile styling possibilities for people who seamlessly switch between different scenarios.

       Founded in Paris, France,HARD KNACK (hereinafter referred to as HK),as an emerging brand from a French noble family, is dedicated to crafting artisanal business-casual wear for the Western elite. After more than two years of preparation and negotiation, HK has officially entered the Chinese market.It has formed a strategic brand alliance with CARAVA, SLAEDER,and successfully held the “Cross·Change” joint ordering fair in Dongguan from April 22 to 24.

       Simon Kenack, the brand’s investor, mentioned at the launch event: “In China, there are many ‘new business elites’ who care about fashion trends and are passionate about outdoor sports. They have become the backbone of consumption in China’s fashion and outdoor industries. It is essential for HK to customize functional apparel that matches their refined and high-end tastes.”

       In the future, HK’s business in China will focus on the urban application of functional apparel, providing high-end outdoor clothing. While positioning itself appropriately in the market, HK will consistently uphold the attitude of “striving for perfection and pursuing excellence” to ensure its artisanal quality.

       Established outdoor brandsThe North Facehave also long noticed that users’ perception of the brand has undergone tremendous changes. Therefore, when rebuilding its brand image, “The North Face Urban Exploration” retained the brand’s DNA of exploration spirit while incorporating the genuine and intimate relationship between people and the city. Its TNF UE series is an urban outdoor collection created for trend enthusiasts, drawing inspiration from the “Yosemite outdoor spirit.” While relying on TNF’s professional outdoor technology, it merges outdoor functionality with everyday wear, expressing a unique lifestyle pursuit and balancing pragmatism with fashion trends.

      The TNF UE 2019 Spring/Summer Limitless series brings urban explorers a range of functional garments that blend modern aesthetics with intricate details, suitable for any climate and occasion. Its minimalist design philosophy allows every refined and high-end technical feature to truly shine.

       Another outdoor brandKOLON SPORThas also been decoding a different youthful posture through natural exploration in recent years, launching apparel series that better meet the needs of urban outdoor life. It breaks away from conventional outdoor style labels and interprets urban outdoor fashion through continuously updated products.

      KOLON SPORT’s WEATHER COAT (women’s long jacket) uses wind-resistant technical fabric for windproof and warmth retention; its retro military-inspired design, combined with 3D utility cutting, is clean and sharp, suitable for various scenarios including business and casual wear.

       KOLON SPORT’s understanding of NATURE is not limited to pristine wilderness but extends to any space beyond one’s doorstep and under the open sky—this aligns with the philosophy of NORTHLAND.

       Whether in mountain forests or modern cities, the ability to effortlessly switch settings and naturally coordinate styles is whatNORTHLANDhas consistently focused on developing. NORTHLAND’s urban outdoor style products combine outstanding functionality with fashionable urban designs, breaking the boundary between city and wilderness. Suitable for occasions such as casual dates and suburban outings, they allow people to enjoy nature anytime, even amid busy work schedules.

       The NORTHLAND women’s outdoor sun-protective, UV-blocking, breathable sports windbreaker not only offers UPF50+ UV protection but also features water resistance and tear resistance. Its clean and sharp design also aligns with the aesthetic preferences of urban consumers.

       

       Specializing in scaling rugged peaks,SCARPAits everyday series of shoes also boasts a distinctive style. SCARPA’s casual footwear blends outdoor elements with fashionable, laid-back aesthetics, capturing the essence of modern life—understated, simple, close to nature, and expressive of life’s insights. It also represents a collision between urban living and nature, tradition and technology, inspiration and creativity. SCARPA remains committed to optimism, simplicity, vibrancy, and a strong contemporary feel in this collection.

       SCARPA’s classic product, the “Mojito” shoe, is as spirited, bold, and colorful as its name suggests. The shoe features an adjustable fit, allowing it to sit snugly against the foot. The Mojito series consistently showcases originality in subtle ways, perfectly reflecting the daily lives of outdoor enthusiasts.

       The cultivation of every lifestyle or aesthetic is a gradual process of slow accumulation. Beyond the pursuit of beauty and quality in outdoor apparel, more and more people are embracing a “light outdoor” way of life: outdoor music festivals, camping and fishing trips... all indicating a desire to connect with nature in a relaxed and free-spirited manner. These “light outdoor” experiences have become a fresh trend.

       The rise of this lifestyle has transformed tents, outdoor cookware, and other gear from exclusive items for seasoned outdoor enthusiasts into everyday necessities.

       Black Deer, with its philosophy of refined camping life, is dedicated to providing users with a home-like sense of ease during camping activities. It breaks away from traditional perceptions of camping by integrating the concept of refined camping into both equipment and experiences, helping more people discover it as a new way to relieve stress and anxiety.

        “Deer Buddy” is a tent by Black Deer. Once pitched, it measures 210CM × 140CM × 110CM, allowing you to sit upright comfortably inside. The tent features a double-layer design—inner and outer—which ensures effective ventilation while providing wind and rain protection.

       Weekends and holidays spent having a picnic outdoors with family or friends can bring a little extra joy to life in the concrete jungle, and this calls for cookware with outdoor functionality.Fire-Maplehas long been focused on creating the concept of a mobile kitchen: every meal is infused with emotion; fresh ingredients enhance the flavor of food; lightweight and portable gear makes every trip more enjoyable.

       The Fire-Maple Baiwei Griddle is made of aluminum alloy and stainless steel, suitable for both grilling and frying. The compact griddle takes up little space when stored, features a non-stick coating that’s easy to clean, a ripple-bottom design for even heat distribution, and a removable oil drip tray for less oil usage, lower fat content, and reduced waste. This griddle is ideal for both outdoor cooking and home use.

The Urban Style of Outdoor Products

Reflects an urban population’s yearning for natural landscapes

Urban Outdoor Style

Allows one to immerse in the wilderness

While also exploring the boundaries of the city

And every product that combines sports with technology

And balances fashion with function

Is also embraced by the public

Striving for a balance between outdoor sports and daily life

Is not only a focus for outdoor brands

But also for the Asia-Pacific Outdoor Expo

The Asia-Pacific Outdoor Expo will join hands with outdoor brands

To showcase innovative outdoor fashion trends

Giving you a one-stop experience of outdoor lifestyle aesthetics

Registration for the Asia-Pacific Outdoor Show is now in full swing.

June 20–23, 2019 | Nanjing International Expo Center

Exhibition inquiry hotline

TEL: 025-86891013, 025-86891506

          025-86891551, 025-86891519     

E-mail: outdoor-show@nfexpo.com

Visit inquiry hotline

TEL: 025-86891507   

E-mail: sunnycao@nfexpo.com

 

Long press to scan the QR code and join the Asia-Pacific Outdoor Show now!

For more information

visit the official website of the Asia-Pacific Outdoor Show.

www.outdoor-show.com.cn