The 2013 season of the CX-OPEN China Extreme Sports Challenge held its launch ceremony in Beijing, where Sony representatives presented the “Coolpix” AS15 cameras to well-known BMX rider Zhang Zhiyong and skateboarder Zhang Ziyang. Meanwhile, the Beijing leg also marked the start of the national tour of the competition.
Since its launch in 2012, Sony’s wearable action camera HDR-AS15 has been widely embraced by users, including extreme sports fans, for its compact size, flexible wearing style, unique angles, and high-definition image quality. In 2013, the Sony AS15 camera adopted the new nickname “Coolpix,” and is set to collaborate with China’s premier extreme sports event — CX-OPEN — to deliver a thrilling feast of extreme sports and visual storytelling across five cities. Starting officially on June 22, the 2013 CX-OPEN season will feature the Sony “Coolpix” wearable AS15 camera capturing athletes’ stunning performances from unique vantage points. Additionally, at seven major competition zones including Beijing, Shanghai, and Guangzhou, all extreme sports enthusiasts can visit the “Coolpix” exhibition area to experience the special appeal of the AS15 wearable camera. Beyond recording dynamic stunts from exclusive first-person perspectives, CX-OPEN will also join forces with Sony to produce China’s first urban extreme sports documentary film tailored specifically for the “Coolpix” AS15.
Thanks to its compact design, the “Coolpix” AS15 camera can be flexibly attached to various parts of the body or sports equipment. For example, wearing it on the head allows hands-free recording of first-person footage; attaching it to the ankle captures low-angle shots full of impact and speed; and using multiple “Coolpix” cameras simultaneously enables switching between different perspectives to create breathtaking edited videos. These completely non-traditional camera angles will make the visuals of the 2013 CX-OPEN season more engaging and help even more people fall in love with extreme sports.
Audience tries BMX + Coolpix camera
Coolpix Experience
Starting June 22, 2013, CX-OPEN will hold competitions in seven major cities — Beijing, Xi'an, Chengdu, Wuhan, Guangzhou, Shanghai, and Shenyang. Each event venue will feature a “Coolpix” experience zone where attendees can try out the “Coolpix” AS15 camera firsthand and participate in fun interactive activities to win attractive prizes.
Close-up of the Coolpix experience zone
BMX with AS15 installed