Penghu is a paradise for many outdoor recreation enthusiasts, but due to its offshore location, no outdoor brand had ever opened a retail store there before. Hilltop, a leading domestic outdoor brand, has been planning for half a year to meet the needs of local residents and tourists. The Penghu branch officially opened on the 24th of this month.
Hilltop Penghu branch grand opening. (Photo provided by Elite PR Consulting Co., Ltd.)
Fang Shuo-wei, Marketing Manager at Hilltop, pointed out that Penghu holds significant potential in tourism and leisure business. However, due to challenges such as transportation, logistics, and staff management, no outdoor apparel brand had set up a dedicated store there previously. True to its mission of meeting the needs of outdoor enthusiasts, Hilltop overcame numerous obstacles, planned for six months, and invested millions to finally establish the Penghu branch.
Located on Penghu’s bustling Zhongzheng Road, the Hilltop Penghu branch retains the brand’s signature orange-toned design, creating a vibrant, nature-friendly atmosphere. Fang Shuo-wei noted that, considering Penghu’s coastal climate, the store will especially emphasize waterproof, windproof, and short clothing products to cater to both locals and visitors.
《Hilltop Penghu Branch》
Address: No. 50, Zhongzheng Road, Magong City, Penghu County
Phone: 06-9264517