The ALS Ice Bucket Challenge is all the rage, an initiative primarily launched by the American ALS Association (ALS stands for Amyotrophic Lateral Sclerosis). For a long time, ALS had been overlooked by the public, but recently, thanks to a challenge campaign initiated on social media, various celebrities from both home and abroad have been nominated to take part in the ice bucket challenge. Participants pour a bucket filled with ice and water over their heads and then nominate the next challenger to keep the game going and raise donations, drawing widespread attention to those suffering from ALS.Just yesterday, Takeshi Kaneshiro was also nominated by EVA Air Chairman Chang Kuo-wei and Mayday to take on the challenge, and he uploaded his ice bucket challenge video, pushing the domestic online discussion about the ALS Ice Bucket Challenge to new heights.

In recent years, many domestic companies have tapped into Takeshi Kaneshiro’s immense popularity to shoot annual commercials. In 2013, he starred in EVA Air’s “I SEE YOU” ad, which was filmed on Taitung’s Brown Highway and helped spark a tourism boom in Chihshang, making the “Kaneshiro Tree” a popular attraction of the year. In 2014, he endorsed the Chunghwa Telecom 4G ad, with filming locations including the Yilan Literature Museum and Hesheng Taiping Café, which have since become hot topics among netizens.

◎ Takeshi Kaneshiro ALS Ice Bucket Challenge Video

 

 

 

Takeshi Kaneshiro’s new ad takes you to visit a Japanese-style old house in Yilan!