Located in the commercial heart of Hangzhou, Hangzhou Tower ranked second in national department store sales in 2012, only behind Beijing’s Shin Kong Place. The mall gathers international luxury brands such as Hermes, Cartier, and LV.
This outdoor shop follows the future outdoor sports theme of Hangzhou Tower: Urban Outdoor – “city outdoor.” It features scenario-based design that brings scenes and colors of nature indoors, combining outdoor footwear and gear to offer urban consumers a one-stop shopping experience with top-tier brands. The store has selected star products from leading international brands in the fields of outdoor footwear and equipment—each brand’s signature bestsellers. These include Danner’s “uncrowned king” Talus, the Danner "Mt. Defiance" which won Backpacker Magazine’s 2012 Best Load-Hauling Hiking Boot award (known as the Bible of American outdoor enthusiasts), as well as the SOBO series lightweight hiking shoes, which lead in sales for Danner in China. Truly a stellar lineup.
In the high-end department store sector, following the launch of the first ICESUN multi-brand concept store by GoRising in Beijing’s Golden Resources Mall in spring 2013, multi-brand department store formats have become a trend in the future of outdoor retail.
About Beijing Gaorun Renhe International Trade Co., Ltd.
Beijing Gaorun Renhe International Trade Co., Ltd., abbreviated as Beijing GoRising, is the China general agent for multiple top-tier international outdoor brands. It is committed to providing consumers with the best outdoor product experiences and the most professional outdoor product agency services, and is one of the representative leading companies in China’s outdoor industry. Brands represented and operated by Beijing GoRising include: Mountain Equipment, Millet, Danner, Woolpower, Boreal, Pure Fishing, and Mer de Nece (Nisi Hai), among other internationally renowned outdoor sports and mobile travel lifestyle brands.