In August 2013, CAMEL Outdoor reached a cooperation agreement with the “China Cross-Country Rally.” The CAMEL Outdoor brand officially became the exclusive designated outdoor product for the China Cross-Country Rally and its official sponsor. As a professional outdoor sports brand, CAMEL will provide ample outdoor support for the China Cross-Country Rally, witnessing every exciting moment together with the event.
Nationally backed, the highest-level cross-country racing event in China
The “China Cross-Country Rally” is currently the most challenging and longest cross-country rally in the world, certified as a Grade A event by the FIA (Fédération Internationale de l'Automobile). It is a large-scale international long-distance cross-country rally jointly organized by the Automobile and Motorcycle Sports Administration Center of the General Administration of Sport of China, CCTV Sports Channel, and China Equity Group, and hosted by China Sports Media Co., Ltd. and China Golden Eagle Automotive Racing Management Co., Ltd.
Backed by two national authoritative organizations and supported by local governments along the route, with full coverage from CCTV’s Sports Channel, it is dubbed the “Dakar of China.” The resources and information that the “China Cross-Country Rally” possesses make this event even more valuable and engaging. Meanwhile, the organizing committee has invited former Dakar Rally Committee President Jean-Claude Morellet to serve as the event director. There is great anticipation for how this Frenchman, who successfully brought the Dakar Rally to the world, will create a new legend of cross-country racing unique to the magnificent and wondrous landscape of China.
CAMEL骆驼打造“中国户外越野第一品牌”
As the exclusive designated outdoor product for the event, CAMEL itself boasts strong capabilities and a solid background. The “China Cross-Country Rally” advocates the spirit of challenge, courage, and perseverance, which aligns closely with CAMEL’s brand ethos and aspirations—making their collaboration a natural fit.
CAMEL draws inspiration from trekking in rugged environments, expressing the adventurous spirit of exploration, freedom, and forward motion. As an expert brand in outdoor and cross-country sports, its professionally produced outdoor gear, through rigorous quality standards and scientific environmental testing, ensures that each product performs reliably and stands up to the toughest natural conditions.
In early 2013, CAMEL signed renowned rally champion driver Han Han as its brand ambassador, sparking a major stir and widespread discussion within the outdoor community. As a professional race car driver, Han Han is himself an avid outdoor enthusiast. CAMEL’s distinctive, self-driven, and ever-exploring brand ethos earned Han Han’s strong support and approval, ultimately leading to a pleasant and successful partnership between the two.
Ready for action, the excitement is about to unfold
This collaboration with the China Cross-Country Rally brings immense unpredictability due to the event’s long course and diverse terrains. It presents not only a test of physical endurance and strategic skill for participants, but also an opportunity and challenge for CAMEL to showcase the exceptional performance of its products alongside the event’s progress. Let’s look forward to what spectacular sparks will fly from this powerful alliance.