At this World Cup, the much-anticipated French team delivered outstanding performances in the group stage, achieving results of 3:0 and 5:2 respectively. Likewise, the globally renowned outdoor sports brand from Paris, France – Pelliot, has also brought huge benefits to fans. In addition to launching a series of products to meet summer outdoor needs such as sun protection clothing, quick-dry pants, and stream shoes, they will also hold a mid-year promotion on their Tmall flagship store from June 26th to 28th. More than ten high-end outdoor products will be available at a minimum discount of 80% off, bringing the sporting charm of France to the fullest.
Founded in 1991 and named after the famous French explorer Paul Pelliot, the brand adheres to the spirit of “WELCOME TO NATURE (Return to Nature),” and has always been committed to creating high-end, professional outdoor sports products. Inheriting the uniquely French traits of refinement and rigor, Pelliot has taken the professionalism, comfort, functionality, and fashion sense of its products to the extreme. At the same time, it continuously applies cutting-edge technology to fabric R&D. Its fabric brand, Storm Breath, now covers multiple series including Performance, Energy Protection, and Quick-Dry. With a strong design and outdoor experience team, every product undergoes rigorous and complex outdoor survival environment simulation tests before production to ensure optimal functionality and safety.
In European and American countries, Pelliot has gradually become synonymous with outdoor sports and enjoys widespread market share. From 2008 to 2011, Pelliot established fabric R&D and marketing centers in Asia and Beijing, demonstrating a high level of commitment to the domestic market. In 2012, it set up online sales channels on major platforms such as Tmall and JD.com, offering a wide range of products including men's, women's, and children's jackets and pants, fleece wear, quick-dry clothing, windshirts, outdoor footwear and socks, T-shirts, and more.
Since entering the Chinese market, Pelliot has not only maintained internationally standardized high-end quality but has also made diverse adjustments to its products based on local aesthetic preferences and outdoor activity needs. The sun protection clothing series, tailored to fit the body contours of East Asians, not only features stylish and eye-catching designs but also achieves a perfect blend of ultra-thin feel and flexibility. With professional-grade sun protection, waterproofing, breathability, and quick-drying performance, it is suitable for both outdoor activities and daily casual wear. Among similar outdoor brands on Tmall, Pelliot consistently ranks at the top of the sales charts. The unanimous praise from numerous outdoor enthusiasts fully attests to the captivating charm of this French brand.
The brand representative of Pelliot stated that outdoor sports represent a positive, healthy, and optimistic attitude toward life. Pelliot hopes to use its professional outdoor products to encourage more people to step out of their homes, immerse themselves in nature, challenge their limits, and truly experience the joy of outdoor sports.