(2014 GM China Fuel-Efficient Drivers Challenge Huzhou Leg Achieves Great Success)
On the day of the event, contestant No. 1 Mr. Fei and contestant No. 2 Mr. Ni, driving their own all-new Buick Regal 2.0L vehicles, tied for first place in the Huzhou division of the 2014 GM China “Fuel-Efficient Drivers Challenge” with an average fuel consumption of 4.9L/100km. Thanks to the joint efforts of all 10 participants, the Huzhou division also achieved an outstanding average fuel consumption of 5.5L/100km.
(The Huzhou leg champions of the GM China Fuel-Efficient Drivers Challenge achieved an average fuel consumption of 4.9L/100km)
This edition of the GM China “Fuel-Efficient Drivers Challenge” introduced significant innovations and featured numerous highlights. In addition to active participation from GM car owners, many potential customers were also invited to take part, providing them with an in-depth experience of their desired vehicles. Recognizing the diverse needs of different customer groups, the event included more targeted activities. The “Half-Fuel Lifestyle Mini Academy” offered existing car owners a deeper understanding of GM’s outstanding fuel efficiency and everyday fuel-saving tips. The “Half-Fuel Lifestyle Test Drive” allowed potential customers to fully experience the exceptional performance of the all-new Buick Regal across various training scenarios — including rough road driving, standing starts, emergency braking, aggressive and moderate driving styles — highlighting how daily driving habits impact fuel consumption. There were also interactive online and offline segments tailored to different audiences, ensuring continuous surprises.
(The “Half-Fuel Lifestyle Test Drive” gave potential customers a full taste of the all-new Buick Regal’s superior technology and the effect of daily driving habits on vehicle fuel economy.)
(The “Half-Fuel Lifestyle Mini Academy” helped existing car owners gain a deeper understanding of GM’s excellent fuel efficiency and everyday fuel-saving techniques.)
(The all-new Buick Regal ready to hit the road)
Additionally, to allow consumers unable to attend the event in person to learn more fuel-saving tips, experience the unique excitement of the competition, and appreciate the outstanding fuel efficiency of GM vehicles, the official WeChat platform of the challenge has been fully launched — bringing the thrill of the event online.
The competition vehicle, the all-new Buick Regal, also left a deep impression on every participant. Designed as a stylish lifestyle vehicle tailored for modern families, the all-new Buick Regal features an exterior that perfectly blends the beauty of sculpture art with the precision of craftsmanship. Its dynamic and sleek design language is carried throughout, and the Fast Back fastback body, crafted with aerodynamic principles, not only offers smooth lines but also achieves the lowest drag coefficient of 0.27 in its class. The chassis system of the all-new Buick Regal uses an optimized enhanced front MacPherson and rear multi-link independent suspension layout, along with a front six-rear four subframe connection. Paired with three highly efficient and energy-saving powertrains — the 2.4L SIDI intelligent direct-injection engine, the 2.0L ECO intelligent engine, and the 1.6T turbocharged engine — and the standard new-generation 6-speed automatic transmission, it delivers precise and solid handling, as well as a comfortable and quiet ride. Moreover, the all-new Buick Regal comes standard with a range of active safety systems, including ESC electronic stability control, CBC cornering brake control, HBFA hydraulic anti-brake fade system, EEPO brake override system, and TPMS electronic tire pressure monitoring system. It also adds features like the HillAssist hill-start assist system, fully meeting the most stringent five-star safety crash test standards in Europe and North America.
This year’s challenge is themed “Half-Fuel Living, Traveling Through Life,” aiming to help participants better understand the significance of energy conservation, environmental protection, and green travel for our daily lives through the simple act of driving more fuel-efficiently. At the same time, it allows participants to better experience the ultimate companionship of a GM vehicle throughout life. In addition to the all-new Buick Regal, the competition also includes models from the Chevrolet and Baojun brands, covering multiple urban areas and hosting events in three cities nationwide.
General Motors’ history dates back to 1908. Currently, GM has 10 joint ventures and 2 wholly-owned subsidiaries in China, employing over 58,000 people. GM imports, manufactures, and sells passenger and commercial vehicles under the Buick, Chevrolet, Cadillac, Opel, Wuling, Jiefang, and Baojun brands in China, offering the most extensive product lineup among all multinational automakers in the country. In 2013, GM sold over 3.16 million vehicles in China. For more information about GM in China, visit the GM Media Center.