Caffè Florian in Fulong, Italy – The World’s Most Beautiful Café Opens Its First Taiwan Branch

By MOOK Scenic Spots Family / Compiled & Reported

 
Caffè Florian was established on December 29, 1720, by Floriano Francesconi. Initially called “Alla Venezia Trionfante” (Triumphant Venice), it was later renamed “Caffè Florian” and grew into a household name. Known for its premium service, Caffè Florian offers an exclusive selection of Italian-style beverages, food, lifestyle products, and design items. Today, the café continues to uphold its historic charm, maintaining a unique ambiance that attracts visitors from around the world. In 2017, Caffè Florian made its first appearance in Taiwan, setting up shop at Shin Kong Mitsukoshi Taipei Xinyi New Life Square A9—a hub for fashion-forward crowds. It brings the most authentic taste of Italy’s century-old coffee culture to Taiwan, reviving 297 years of rich heritage.

For nearly 300 years, Caffè Florian has witnessed the tides of European history. Its deep cultural aura, shaped by centuries of legacy, draws countless global artists, celebrities, and tourists. Known as the “Living Room of Venice,” Caffè Florian has also been voted one of the “Most Beautiful Cafés in the World.” On March 10 (Friday), Caffè Florian will begin soft opening at Shin Kong Mitsukoshi Taipei Xinyi New Life Square A9 as its first Taiwan branch and the brand’s sixth global location. Marco Paolini, CEO of the Caffè Florian brand, places great importance on this Taiwan debut and personally led the team to Taiwan. He said, “We’ve observed a high acceptance of international brands in the Taiwanese market. We’ve invested significant resources and effort into this first Taiwan store. The Caffè Florian team is committed to creating the most refined version of our café here, meeting the expectations of all our loyal customers.”

The Taiwan debut of Caffè Florian—Taipei A9 Store—adopts a复合式 business model integrating beverages, food, and retail. The interior design was overseen by the brand’s designer, Gloria De Ruggiero. All furniture, tableware, and artworks were shipped from Italy. The Taipei A9 storefront also replicates the grand entrance of the flagship Venice store, while incorporating Eastern elements with a custom-designed “Dragon Soaring Among Clouds” mural wall, creating a unique artistic atmosphere. The menu is a 100% replication of offerings from the Venice original, including coffee beverages, various desserts, and meals. Additionally, the iconic “Silver Tray Service” is introduced to deliver the most authentic Italian cuisine and premium service. Caffè Florian Taipei A9 will offer trendsetters a “gastronomic feast” that goes beyond traditional coffee.

Caffè Florian is dedicated to promoting the Italian lifestyle. In recent years, the brand has expanded beyond Italy to reach the world, aiming to provide easy access to the Caffè Florian experience for enthusiasts globally. The choice to open the first Taiwan branch in Taipei’s Xinyi District—home to one of the city’s most fashionable shopping destinations, Shin Kong Mitsukoshi New Life Square—reflects this vision. The Taipei A9 store features interiors as luxurious as those in Venice, infused with Eastern design elements. It will also offer the same authentic beverages, food, art, culture, music, and service—what we provide is more than just coffee, but “ITALIAN LIFESTYLE.” Caffè Florian Taipei A9 looks forward to delivering a romantic Venetian-inspired lifestyle experience to Taiwanese customers.