Focusing on the topics of Olympic bid and development opportunities in the ski industry
Focusing on healthy growth paths for ski resorts in China
The annual Beijing Ski Industry Summit Forum is gearing up for this year’s grand event. The 2014-2015 Beijing Ski Industry Summit Forum is scheduled to be held on September 17-18 at Beijing Crab Island Resort. This premier platform for high-level professionals in China’s ski industry will bring together elites from all sectors of the domestic ski business—executives from ski resorts, managers of ski facility and equipment suppliers, representatives from ski industry management, research, educational institutions, ski clubs (websites), and travel agencies—to discuss hot topics related to the development of China’s ski industry.
This year’s Beijing Ski Industry Summit Forum spans two days and features three major highlights that attendees can look forward to:
First, the Olympic bid topic. This year’s ski industry summit will focus on the opportunities brought by the Olympic bid and how they impact China’s ski industry. Discussions will revolve around how ski resorts, equipment suppliers, research and educational institutions, clubs (ski websites), can seize these opportunities, share benefits, and shoulder responsibilities. Look forward to authoritative updates on the Olympic bid, behind-the-scenes stories, and participation in the “Olympic Bid Signature Wall” activity to voice the strong support of China’s ski industry for Beijing’s bid to host the 2022 Winter Olympics.
Second, the Summit Dialogue. Centered on the theme of “sharing, collaboration, and mutual success,” this year’s ski industry summit will feature dialogues on topics such as “destination ski resorts and the ski vacation lifestyle” and “the virtuous cycle of ski resort operations.” Seasoned industry veterans will be invited to share their forward-looking insights on China’s ski industry and practical experience in ski resort management.
Third, the Sub-forum Activities. For the first time, this year’s ski industry summit will include specialized sub-forums for ski resorts, ski resort facilities and equipment, and ski gear. These forums will focus on specific issues of interest within various segments of the ski industry, making the exchange more direct, professional, and efficient, while also offering greater opportunities for participation.
The 2014-2015 Beijing Ski Industry Summit Forum is hosted by Outdoor Life Magazine, co-organized by Chongli Taiwu Four Seasons Cultural Tourism Resort, and undertaken by the Editorial Department of Ski World, with Mr. He Ping, Executive President of Beidahu Ski Resort, specially invited to serve as the moderator.
For inquiries and registration, please call: 010-64416277 18811056412 13701383749 e-mail:hwsh01@126.com
● We Grow With the Ski Industry
Outdoor Life - Skiers Magazine
Distributed nationwide through post offices, established in 2005
Starting from the 2005-2006 ski season, Outdoor Life Magazine has dedicated two regular issues each year (December and January) to promoting ski fashion, forming what is now widely recognized as the Outdoor Life - Skiers Magazine. We have invited former Secretary-General of the Chinese Ski Association Shan Zhaojian, Chairman of Nanshan Ski Resort in Beijing Lu Jian, Chairman of Beijing Jundu Mountain Ski Resort He Ping, and General Manager of Beidahu Ski Resort in Jilin Wu Bin to form the advisory committee for Outdoor Life - Skiers. Through years of effort, the magazine has been established as one of the mainstream media outlets in China’s ski field.
Beijing Ski Industry Summit Forum
A communication platform for China’s ski industry, established in 2006
Starting from the 2006-2007 ski season, every September, Outdoor Life Magazine has hosted the “Beijing Ski Industry Summit Forum” in Beijing. We invite renowned ski resort executives, equipment and gear brand representatives, ski club leaders, and relevant mass media from across the country to discuss hot issues in China’s ski industry and promote its healthy development.
The forum’s mission: to build a platform for information sharing, problem discussion, and collaboration in China’s ski industry.
The 2013-2014 Beijing Ski Industry Summit Forum saw the participation of over 50 well-known ski resorts in China, along with representatives from ski equipment and gear brands, ski research and teaching institutions, and ski clubs. More than 200 industry professionals took part in a series of activities including keynote speeches, thematic dialogues, and brand promotion displays organized by the forum.
Ski Map (Free Direct Mail)
Targeted at white-collar workers and driving enthusiasts, established in 2007
Starting from the 2007-2008 ski season, Outdoor Life Magazine has annually released a Ski Map, distributed through office buildings, bars, auto 4S shops, outdoor stores, and ski resorts. It promotes the ski lifestyle to China’s white-collar and driving audiences, influencing the most commercially valuable demographic. As a functional guide for white-collar individuals engaging in winter self-driving trips to nearby ski resorts, the Ski Map also serves as an effective promotional channel for ski businesses (brands) and related companies targeting this audience.
Ski World (Free Direct Mail)
A publication for elite professionals in the ski industry, established in 2012
This is an industry magazine provided free of charge by Outdoor Life Magazine to professionals in China’s ski industry, focusing on information exchange and management experience in the ski sector. Published twice a year (spring and autumn editions), the magazine centers on ski resorts (ski vacation villages and areas) and covers all aspects of ski industry investment, operation, and management: ski resort planning and design, ski resort facilities and equipment, ski gear sales and rentals, ski instruction, as well as ski industry policies, industry trends, and international ski industry news. Target readers include management personnel of ski resorts across the country, ski equipment suppliers and service providers, ski gear brand owners, leaders of ski clubs and related travel agencies, managers of ski gear retail stores, and other professionals in related fields.