The top Chinese motorcycle club “Loose MC” founder Xiao Lei joined this year with star members Li Chen, Liu Huan, Hong Jiantao, Zhou Jie, renowned director Lü Huizhou, and Boroni Group founder Cai Ming to attend the 74-year-old Sturgis Motorcycle Rally, which draws over one million fans from across the U.S. and around the world each year.
Star Members: Zhou Jie, Liu Huan
As a regular at the Sturgis Motorcycle Rally, China’s top motorcycle club “Loose MC” made its annual appearance, and this year added a special highlight to the gathering of a million motorbike enthusiasts. On the main stage of the rally, movie star Li Chen welcomed his custom-made bike, “DIABLO-LEE CHEN,” created personally by Jesse James, founder of the legendary American custom motorcycle brand WEST COAST CHOPPERS. Li Chen became the first and only Asian celebrity to own a Jesse James custom motorcycle.
WEST COAST CHOPPERS is the pinnacle of America’s century-old Harley-Davidson culture, representing the highest level of handcrafted bespoke motorcycles. It is a symbol of the American spirit and a cultural benchmark for cars and bikes in the U.S. WEST COAST CHOPPERS and its branded apparel are sought after by numerous celebrities, including Hollywood stars Brad Pitt, Keanu Reeves, David Beckham, and Paul Walker; basketball stars Shaquille O’Neal and Dennis Rodman; Saudi princes, Bill Gates, and Cedric the Entertainer, among many other loyal fans. Currently, the brand produces only three motorcycles per year, making them incredibly rare and highly coveted.