As the scorching summer approaches, nothing beats a cool Heineken to beat the heat. Following last year’s Christmas debut of the world’s first 3D fireworks Christmas tree, the international beer powerhouse Heineken is back with another exciting surprise. From now until April 29, Heineken will launch the “Heineken Legend Star Bar” at the Container Market in Taipei’s Xinyi District, Block A7. In addition to offering fun and interactive experiences that unveil the secrets behind Heineken’s century-old brewing craftsmanship, the bar also features bartenders serving the perfect draft Heineken at the counter—delivering an experience comparable to the Heineken Experience in Amsterdam, the Netherlands.
Interactive Experience 2: 28-Day Horizontal Slow Fermentation Ball Pit, showcasing Heineken’s commitment to horizontal brewing techniques and 28-day slow fermentation—never compromising on quality or shortening the brewing time for any reason. (Image provided by Heineken)
Interactive Experience 1: 192-Country Cross-Slide, symbolizing Heineken’s classic appeal that has captivated countries big and small around the globe, with consistent taste and quality worldwide. (Image provided by Heineken)
Interactive Experience 3: 1873 Eternal Time Machine, witnessing how Heineken’s taste has remained flawless for generations since 1873, even after four generations of brewing. (Image provided by Heineken)
Interactive Experience 4: Natural 3-Ingredient Kaleidoscope, explaining how Heineken is brewed using only three natural and pure ingredients—hops, barley, and water—without any additives. (Image provided by Heineken)
Interactive Experience 5: Perfect Draft Beer Counter, where Heineken’s professional bartenders serve you a perfect glass of Heineken draft beer using their meticulous five-step pouring technique. (Image provided by Heineken)
- 1
- 2