By the MOOK Scenic Spots Editorial Team
Step into the whimsical world of Moomin – “Moomin Café,” beloved by Japanese girls, grandly opens in Taiwan on July 7th. The café not only offers signature dishes themed around these lovable characters but also features special dining moments where the Moomin family sits together for coffee, creating warm and joyful experiences. The café also includes an exclusive merchandise shop selling a variety of limited-edition goods, allowing fans to fulfill all their Moomin wishes in one place.
Step into the whimsical world of Moomin – “Moomin Café,” beloved by Japanese girls, grandly opens in Taiwan on July 7th. The café not only offers signature dishes themed around these lovable characters but also features special dining moments where the Moomin family sits together for coffee, creating warm and joyful experiences. The café also includes an exclusive merchandise shop selling a variety of limited-edition goods, allowing fans to fulfill all their Moomin wishes in one place.
Exterior design of Moomin Café Tokyo Dome LaQua store in Japan. (Photo provided by Moomin Café 噜噜米主题餐厅)
The Moomin Café Facebook fan page has also launched a “First to Dine” lucky draw. Just follow the activity instructions, answer questions, and complete designated tasks to enter. Not only could you win an exquisite Moomin original gift pack (worth up to $1140), but you can also invite a friend to join you as one of the first fans in Taiwan to dine at the Moomin Café (buy one get one free for two people).
Original gift pack from the Moomin Café First to Dine event. (Photo provided by Moomin Café 噜噜米主题餐厅)
“Moomin Café” is a restaurant themed around the fairy tale “Moomin” created by Finnish author Tove Jansson. In Taiwan, the Moomin cartoons are widely known, depicting the adventures and stories of the Moomin family, who live in the idyllic Moomin Valley in the Finnish forests. Within the stories and world created by Tove Jansson, one can not only sense the deeper meanings behind the tales but also appreciate the highly original and exquisite original artwork. The characters she drew are full of charm, warmth, and emotion—such as the philosophical quotes from Moomin’s mother—that offer rich experiences to readers and viewers alike.
Recommended dish at Moomin Café – Moomin House Pancake. (Photo provided by Moomin Café 噜噜米主题餐厅)
The interior design of “Moomin Café” is inspired by scenes from the original story, paired with the atmospheric style of Moomin’s homeland, Finland. The spacious and cozy space, along with its leisurely ambiance, makes you feel as if you’ve stepped straight into the fairy tale world of Moomin as soon as you enter. Both the dishes and tableware incorporate the adorable Moomin characters, combining various elements favored by women. Ingenious touches ensure delightful surprises throughout the customer experience.
Illustration of Moomin Café’s interior design. (Photo provided by Moomin Café 噜噜米主题餐厅)
Since opening on May 1, 2003, in Tokyo, “Moomin Café” has sparked widespread discussion and gained immense popularity across Japan, especially among women aged 20 to 40. Many Taiwanese travelers have even visited Japan specifically to experience it. Beyond the café's design and unique dishes, Moomin’s merchandise fully leverages this distinctive charm with highly design-driven products. As a result, in Japan, not only the Moomin characters but also the brand itself are immensely popular among women—even over a decade after its launch, long queues are still common.
Exterior of Moomin Café Fukuoka CANAL CITY Hakata store in Japan. (Photo provided by Moomin Café 噜噜米主题餐厅)
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