Recently, the first meeting of the first council of the China Outdoor Brand Alliance (abbreviated as COA) was held in Beijing. At the meeting, Sheng Faqiang, Chairman of Outdoor Explorer, was elected as the first chairman. Upon nomination by Chairman Sheng Faqiang, the meeting passed the appointments of Zhong Chengzhan and Huang Geng as vice chairmen, and Zhang Jida as secretary general.
COA is a brand alliance organization initiated in 2013 by key members of the Asia Outdoor Forum Zijin. Currently, brands under COA members include more than 20 such as Outdoor Explorer, Kailas, Nora, MobiGarden, Skera, The North Face, and Columbia. COA holds regular meetings to exchange industry information, collaborate and interact, and work together to promote the healthy and steady development of China's outdoor industry.
The first COA Outdoor Summit Forum will be held in Nanjing prior to the opening of the 10th Asia Outdoor Exhibition. The forum will gather major outdoor brand merchants, retailers, and e-commerce players to discuss and address the main issues currently facing the development of China’s outdoor industry.
The topic survey for the current COA Outdoor Summit Forum is now underway online. If you are also part of the outdoor community, please make your voice heard！Survey link: http://www.outdoor-show.com.cn/survey/index.php/survey/index/sid/611497/newtest/Y/lang/zh-Hans