On January 31, 2015, Mr. Knut Jaeger, the founder of Asia Outdoor and Asia Bike, and co-founder of OutDoor by ISPO, unfortunately passed away suddenly due to a heart attack in Hong Kong. Upon learning of this sad news, many of Mr. Jaeger's close friends expressed their condolences and mourning through phone calls and letters. Mr. Jaeger made many pioneering contributions to the development of China's outdoor industry and earned widespread respect and affection within the Chinese outdoor community.

To commemorate and mourn Mr. Knut Jaeger, the China Outdoor Brands Alliance (COA) has scheduled a memorial service for 3:00 PM to 5:30 PM on March 24, 2015, at the Avic Hotel in Beijing. The theme of the memorial is: In Memory of Mr. Knut Jaeger, Promoting Industry Cooperation and Unity, and Jointly Advancing the Healthy Development of China's Outdoor Industry.
Avic Hotel address: Avic Building, No. Y10 East Third Ring Middle Road, Chaoyang District, Beijing. Transportation tip: Exit at C of Guomao Station on Subway Line 1 and walk 500 meters to reach the hotel.
Memorial service contact person:
Beijing Demans Exhibition Consulting Co., Ltd. Zhao Haichun: 13601215756
Nanjing Ningfei International Exhibition Co., Ltd. Li Yangjun: 13770535568
Zhou Qi: 13770608192