Shanghai, April 22, 2015 /PRNewswire/ -- On April 15, at the recently concluded 3rd FlyerTalk Travel Awards 2015, Jinjiang International’s membership club "Jinjiang Rewards" won two prestigious awards: "2014 Most Popular Frequent Traveler Hotel Rewards Program in Greater China" and "Most Popular Mobile App Among Frequent Travelers," thanks to its well-established service system, innovative service philosophy, distinctive member benefits, diverse service products, and nationwide brand influence.
In recent years, with the rapid development of business travel, frequent travelers have played an increasingly important role in business trips, and their opinions have garnered more attention from all sectors of society. As a promotional tool mainly offering rewards such as free tickets, free hotel stays, and other items through accumulated consumption points, loyalty programs for members have been widely recognized in industries such as hotels and tourism as an effective market strategy to attract business travelers and enhance corporate competitiveness.
"Jinjiang Rewards" Wins 2015 FlyerTalk Travel Awards
As one of China’s largest integrated travel service providers, Jinjiang Group has long been committed to building member reward programs. Its membership club "Jinjiang Rewards" is a multi-brand, cross-sector initiative that integrates core business resources to significantly enhance member service experiences. To date, Jinjiang International’s membership club "Jinjiang Rewards" has nearly 20 million members, with services spanning hotels, travel, car rentals, and more. Its numerous personalized premium services have repeatedly received praise and acclaim. To provide faster, better, and more comprehensive one-stop high-end business travel member services, "Jinjiang Rewards" not only engages in strategic cooperation and cross-industry marketing with multiple Fortune 500 companies in finance, aviation, and other sectors, but has also launched China’s first cross-border membership benefits partnership with South Korea’s Hanwha Hotels & Resorts, enabling Jinjiang Club members to enjoy warm services and special surprises abroad. Meanwhile, the Jinjiang International Membership Club has also kept pace with technological advancements by launching the "Jinjiang Rewards" mobile app. This app seamlessly combines member needs with a service experience-oriented brand identity, reflecting the club’s commitment to innovation and focus on the mobile space.
Winning both the "2014 Most Popular Frequent Traveler Hotel Rewards Program in Greater China" and the "Most Popular Mobile App Among Frequent Travelers" holds extraordinary significance for the Jinjiang International Membership Club, which was established just four years ago. This recognition not only affirms and praises the relentless efforts of "Jinjiang Rewards" in its membership loyalty program, but also serves as motivation to continue delivering the best personalized service experiences to its members.
Looking ahead, the Jinjiang International Membership Club will accelerate its progress, continuously optimize its service system, enhance service standards, and keep launching high-quality products, so that every member of "Jinjiang Rewards" can truly experience the club’s outstanding service philosophy of "Hospitality Across Miles, Intelligent Enjoyment of Life."