On the evening of April 18, 2015, the “8th China Brand Women Summit Forum” concluded in Beijing. At the 2015 Brand Women Awards ceremony that night, Toread’s skin jacket received high praise from female consumers for its fashionable design, lightweight and breathable functionality, and the resonant brand concept of “Transformation SHINE,” and was awarded the “2015 China’s Most Popular Outdoor Product among Women.”
▲Toread Skin Jacket Wins “2015 China’s Most Popular Outdoor Product among Women”
The China Brand Women Summit Forum is an annual event that leads new trends in the development of Chinese women and has been successfully held for seven editions. Organized by the China Brand Industry Alliance, this forum was themed “New Normal, New Achievements” and guided by the purpose of “Sharing the Spiritual Home of Brand Women.” It aimed to analyze political and economic developments, honor outstanding individuals, decode the secrets of happiness, and help achieve beautiful lives. On the evening of the awards ceremony, outstanding female representatives from various industries attended and won major awards. The ceremony celebrated their contemporary spirit and inner strength, highlighted their journeys of struggle and human brilliance, and set successful examples for Chinese women.
▲2015 Brand Women Awards Ceremony – Toread Representative [Center] Receives Award
During the “Most Popular Product among Women” award segment, Toread’s skin jacket was honored with the “2015 China’s Most Popular Outdoor Product among Women” award. Ms. Luo Qian, Deputy General Manager of Toread’s Hiking Business Unit, accepted the trophy on behalf of the company from Mr. Ai Feng, Chairman of the China Brand Industry Alliance.
▲Group Photo of Attendees at the 2015 Brand Women Awards Ceremony
That evening, the awards ceremony also presented several special 2015 China Brand Women awards, including “2015 Top Ten Brand Women in China,” “2015 Top Ten Outstanding Management Women in China,” “2015 Emerging Leading Women in Chinese Brands,” and “2015 Brand Women in Chinese Industries (by Sector).”
▲Toread Skin Jacket Wins “2015 China’s Most Popular Outdoor Product among Women”
As one of Toread’s most popular products, the skin jacket combines fashion and functionality and has received numerous praises since its launch. In terms of design, the 2015 spring/summer new skin jackets incorporate various trendy elements such as prints, color-blocking, and popular colors, offering more styling options for fashion-conscious female consumers. Functionally, the main body is made with Toread’s independently developed TiEF SKIN technology fabric, which delivers multiple benefits—ultra-lightweight, ultra-thin, breathable, waterproof, and UV-protective—making it suitable for both daily wear and outdoor activities. It meets the dual needs of style and comfort for today’s fashionable women on the go.
▲National Goddess Gao Yuanyuan Endorses Toread Skin Jacket
In 2015, national goddess Gao Yuanyuan officially partnered with Toread to become the spokesperson for the skin jacket. As an exceptional actress who embodies both sweetness and courage, Gao Yuanyuan’s journey of transformation in her acting career highly aligns with Toread’s skin jacket brand concept of “Transformation SHINE,” resonating strongly with many female consumers and inspiring them to embrace bold transformation and SHINE together.
▲National Goddess Gao Yuanyuan Endorses Toread Skin Jacket
Previously, the “2015 Nepal Transformation Journey,” launched in Beijing’s Sanlitun by Toread together with spokesperson Gao Yuanyuan and renowned rock singer Wang Feng, is set to depart in June this year. Recruitment has already begun. Participants will join national goddess Gao Yuanyuan on a trek through the Annapurna–Poon Hill Circuit in Nepal, experience the charm of the country, and enjoy the full Toread 2015 Gao Yuanyuan Edition TiEF SKIN skin jacket (UPF>40+). On the journey, find a new you, and bravely transform SHINE toward your inner self.