Do you often face these questions: Why do few new customers come into my outdoor store? The shop always has the same old outdoor trio—clothing, shoes, and backpacks. Without any new product categories, how can we attract new customers with other outdoor interests?
How can we enhance the customer experience and diversify member outdoor activities?
As consumer demands and marketing models evolve, a “revolution in outdoor+” is also taking place in the outdoor industry.+revolution in outdoor++Water sports offer customers who love paddleboarding, kayaking, and swimming an exciting new destination to explore—you won’t want to miss it if you step into the store.
When it comes to water sports, most people think of extreme sports or unaffordable, high-end activities, but that’s not the case. What’s quietly changing is that more and more outdoor activities are integrating with water sports.ISPO SHANGHAIIn response to this market demand, the Summer Exhibition will present the largest water sports exhibition area in China this year in7month. This water sports section has joined forces with the Nürnberg International Boat Show, the world’s largest exhibition dedicated to kayaking and paddleboarding.PADDLEexpoBringing together top global kayak brands, it aims to jointly promote the development of the international paddlesports industry. In addition,2015In4,20, the "State Council Notice on Issuing the Action Plan for Water Pollution Prevention and Control" was released, projecting that by2020, “the proportion of water bodies with good quality (reaching or better than Class III) in seven major key river basins—including the Yangtze, Yellow, Pearl, Songhua, Huaihe, Haihe, and Liaohe rivers—will overall reach70%or more.” Furthermore, it emphasizes“strengthening the protection of high-quality water bodies. Ecological safety assessments will be conducted for river sources and water bodies currently at or better than Class III quality, with ecological protection plans formulated and implemented. River basins such as the Dongjiang, Luanhe, Qiandao Lake, and Nansihu are expected to complete assessments by2017. Water quality in rivers and streams in the Zhejiang-Fujian region, southwestern rivers, northwestern rivers, and cross-border waters will be maintained stable.”From the national perspective on water management, issues such as river conservation and water resource protection have become increasingly important—an encouraging sign for water sports enthusiasts.
ISPO SHANGHAIOne highlight of the water sports exhibition area is its focus on---kayaking, which is gaining strong momentum—from calm water to whitewater, from hardshell to foldable kayaks, as well as the coolest water sports products such asSUPstand-up paddleboards and water gear like waterproof bags, life jackets, and storage equipment, offering a rich and diverse product range. In addition, the section will also feature swimwear and water sports apparel and accessories for activities like water skiing, ranging from competitive gear to casual beach bikinis, and from traditional swim goggles to extreme water sports products like wakeboards—definitely bringing outdoor enthusiasts a refreshing sense of crossover.
So far, confirmed exhibitors in this section include top domestic and international brands such asPOINT 65, Feathercraft, Gumotex, Jackson, Clipper,
Werner Paddles, NRS, Allegro, Epic, Beteau, Pyranha Kayaks, Jolly Roger, Adidas
Swimwear, SUNSEEKER, MADWAVE, 69slams, Z-Ray, AQUA MARINA,
Advanced Elements, OSAH, Beyond Water, Salus, North Water, Sweet Protection,
Shred Ready, H2O Paddles, Level Six, AB paddles, Immersion Research, NAISH,
Liquid Force, Hyerliteand more.
ISPO SHANGHAI
2015The on-site setup and concurrent activities in the water sports exhibition areaare equally spectacular and eye-catching. A massive10*20-meter pool allows you to get up close and personal with product testing.Xian Junguang, China’s top freestyle kayaker, will showcase his stunning skills—over the past decade, he is the first Chinese to compete with top international athletes. MostINexcitingly, there will be live stand-up paddleboard yoga sessions, combining water sports with fitness. Yoga instructors and personal trainers will demonstrate on-site, sparking a new way to enjoy summer sports. The exhibitionHAPPY HOURperiod will continue to feature exciting performances, including an exclusive appearance by a top slacklining expert over water, with opportunities for audience interaction and participation. Beyond the visual spectacle,ISPO SHANGHAIWe are honored to have invited a leading figure in the American water retail industryDARREN BUSHto make a significant personal appearanceISPO SHANGHAIat the event, sharing overseas retail experience in water sports products and pointing out the direction for China’s water sports industry. Another heavyweight guest, the “Father of British Canoeing”NIGEL FOSTER,ISPOinvites you to listen to his life adventure stories.
That’s the preview for now. You might be asking, what new and exciting items will the water sports section of this year’s7monthISPOShanghai Summer Show bring?
To satisfy your curiosity, here we’re giving you an exclusive sneak peek at several new products in the water sports exhibition area to “whet your appetite.” More surprises await you at the event to explore in person.
ClipperTraveler-Class Canoe
The Canadian-style canoe “TripperTraveler” is suitable for large lakes and rivers, fully meeting the needs of a family of three or heavy-duty exploration trips. The boat’s near-straight baseline design and2.5-1.3cmupward-curved arc(rocker)greatly reduce water resistance, offering excellent maneuverability, stability, and speed.
A Water Yoga Board Tailored for Women
Featuring specially parallel-designed board tips that mimic a yoga mat, combined with high-strength imported KoreanDWFthreaded core material, while the full coverage of rose-pinkEVAdeck ensures its safety and durability.1Large2and small fin systems guarantee board stability during practice.
JacksonFreestyle Kayak
The latest model features a faster and more spacious hull with extremely high stability, making freestyle moves easier than ever before. Its shorter body allows quicker turns; the knee well volume enables higher jumps during flips.Rock StarWith its faster and more relaxed hull design and extremely high stability, performing tricks has never been easier. The shorter boat body allows for quicker turns, while the knee volume provides extra lift for high flips.
WernerDual Diamond Full Carbon Paddle
Double DiamondThe full carbon design makes the paddle lighter; the flat back of the blade allows quieter water catch and easier exit; the double-angle blade ensures smooth and stable forward strokes; the Dynel and Kevlar reinforced edges handle the demanding conditions of whitewater with ease, making it the ultimate choice for freestyle players.
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