On May 19, China Tourism Day, Lvmama Travel Network announced a close collaboration with Tencent WeChat. Visitors who use WeChat Pay to purchase any product on Lvmama priced at 5 yuan or more will receive a cash red packet (redeemable) 100% of the time, with the maximum amount reaching up to 519 yuan.
Special Offers + Cash Red Packets – WeChat Pay Powers the “Lvmama 519 Travel Festival”
The Lvmama 519 Travel Festival is a nationwide travel celebration specially created by Lvmama on China Tourism Day, May 19. This festival runs for nine days of major promotions from May 19 to May 27, during which Lvmama is giving away hundreds of millions of yuan in coupons and tens of millions in “spend-and-save” discounts. App users can also enjoy exclusive flash sale deals at special prices. Options include 1-yuan tickets, 9-yuan hotel stays, 30%-off domestic tours, and outbound travel deals – a dazzling array of discounted products. The payment-and-red-packet event co-hosted by Lvmama and WeChat makes this a festival full of surprises.
Moreover, from 00:00:00 on May 19, 2015 to 23:59:59 on June 18, any user who successfully pays 5 yuan (including 5 yuan) or more for products purchased on the official Lvmama website (both PC and app versions) using WeChat Pay will receive one random WeChat red packet. The possible amounts are 5 yuan, 19 yuan, 99 yuan, 199 yuan, and 519 yuan. The higher the single WeChat payment amount, the greater the chance and value of the red packet received. Every user who successfully completes a WeChat payment on the Lvmama website during the campaign period will be eligible to receive one WeChat red packet. During the event, the normal use of coupons and bonuses on the Lvmama website remains unaffected.
This campaign is only open to users who have bound a bank card to their WeChat Pay account. Users with the same WeChat ID, ID number, phone number, or bank card number used during payment will be considered the same user. WeChat red packets will be issued within 10 minutes after the payment is completed. Users with WeChat version 6.1 or above can check their red packets via “Service Notifications,” while those with versions below 6.1 can access them through the WeChat official account “WeChat Red Packet.” Users must open their red packets to claim the bonus within three days of receiving the notification; failure to do so will result in the red packet being returned and no longer claimable. WeChat red packets are cash bonuses that can be used for any purchase or withdrawn. After claiming, they can be viewed under “Me” - “Wallet” - “Wallet” - “Cash” in WeChat.
Lvmama’s WeChat Pay Lets Travellers “Go Whenever They Want”
WeChat Pay can be used to purchase all products on the Lvmama Travel Network, and its convenient, on-the-go payment experience is favored by users, making travel simple. Currently, Lvmama offers over 20,000 types of travel products for consumers, covering scenic spot tickets, nearby tours, domestic travel, long-distance travel, independent travel, cruises, hotels, visas, and business travel. It has 50 million registered users, and its app download installations exceeded 120 million by the end of 2014.
The mobile travel market is set to become a core channel for travel bookings and is a key focus area for Lvmama Travel Network. Lvmama’s big data and Tencent WeChat will leverage their respective strengths to deliver a better travel experience for tourists. The “WeChat Pay Red Packet” campaign across all Lvmama products is a great start, and deeper collaborations are expected in the future. There is also industry speculation on whether Lvmama will become the first travel company to advertise on WeChat.