Supermarket partners with HERSHEY’S to launch winter-exclusive desserts — high cost-performance value sells out daily

Text by MOOK Travel Family editorial team

Wellcome’s private label We Sweet has launched new desserts, collaborating with the century-old American brand Hershey's for the first time to release six winter-exclusive chocolate desserts. Each is affordably priced under NT$100 and exquisitely delicious. Upon launch, they quickly caused a buying frenzy among customers, leading to stockouts across stores. Reviewers have mostly given positive feedback, praising the rich chocolate flavor, excellent cost-performance value, and how shelves are always empty upon visits.

In addition to collaborating with the century-old American brand, Wellcome also recently launched three Christmas-exclusive desserts, including the consumer-acclaimed “Japanese Strawberry Daifuku” dubbed the most amazing strawberry daifuku on Earth, “Strawberry Custard Cake,” and “Belgian 74% Cocoa Bake.” The strawberry daifuku is not available at all outlets, with approximately 600 stores currently selling it.