This new product launch and order fair also kicked off the #18th Anniversary Special Commemorative Celebration of Polaris Outdoor#. The Polaris Outdoor brand was officially established in 1998 and is one of the earliest professional outdoor brands in China.
For the 2016 spring/summer product line, the Polaris brand has added a brand-new sports series targeting aerobic activities such as trail running and cycling, on top of its existing three major series: Summit, Hiking, and Travel. Additionally, functional T-shirts featuring various fabric combinations such as moisture-wicking uni-directional technology, cooling fibers, and breathable mesh fabrics will be launched, along with ultra-light 2.5-layer hardshell jackets made from ultra-fine high-density ultra-lightweight fabrics and special composite waterproof and breathable materials, mosquito-repellent high-elasticity functional pants, and a range of new equipment accessories.
The meeting also provided a detailed introduction to the future development and operational strategy of the Polaris Outdoor brand, including channel expansion, merchandise management, customer cooperation, as well as promotions and incentive achievements.
In terms of brand promotion and market support, Polaris Outdoor will launch a series of annual brand events such as #Polaris Night. In Search of the Most Beautiful Starry Sky#, #Above the Mountains. Four Girls Mountain Mountaineering Training Camp#, and #Polaris Old Friends. In Search of Long-time Users#, some of which have already commenced. Among these, the #First Four Girls Mountain Mountaineering Training Camp# and the #ARCTOS NEW LIFE Polaris Nanhu Run# were successfully hosted in Chengdu and Xi'an on September 2nd and September 7th, respectively.
The order fair was a huge success on-site, with both new and old friends excited about the new changes at Polaris Outdoor. On this new journey, the Polaris team carries forward the entrepreneurial spirit of victory through strength, demonstrating sincerity, focus, resilience, and sharing to achieve a new era of prosperity for Polaris.