It's that time of year again—Chinese New Year.
Are youpart of the laid-back New Year crowd, taking a carefree attitude, eating and drinking your way to extra pounds;
or are youpart of the health-conscious New Year group, sticking to a nutritious diet amidst feasts of fish and meat, seeking wellness in all kinds of "motivational quotes";
or perhaps you're thequirky New Year tribe, while others are lounging around like Ge You and indulging in food, you're pursuingcarefree and "quirky" athletic fun!? Believing that "one day without running makes you feel hideous," your new holiday outfit is sportswear, your friend gatherings are running dates, and your chats are all about fitness...
No matter which New Year tribe you belong to, let me just say one thing: "Slack off in winter, regret in summer." Have you forgotten the New Year’s resolution to lose ten pounds?
Well, to encourage everyone to run and work out together, the 2019Asia-Pacific Outdoor Show—Running & Fitness Zoneis here too!Whether you’re a beginner or a pro, the Asia-Pacific Outdoor Show—Running & Fitness Zone will offer youproduct displays, comprehensive experiences, race sharing & registration, forums, and a series of themed activitiesto show you what you want to see, tell you what you want to hear, and give you what you want to do.
See, listen, play—the Running & Fitness Zone is here to get you inspired!
Maybe you’re like me, always seeing news app pushes like "33-year-old Cristiano Ronaldo, 23-year-old physique: how terrifying are disciplined people?" Emmm, then look at myself—how can I not hit the gym?! Of course, we also need a bit of ritual, like buying the right gear, managing our diet... But with so many trendy new products popping up, how do you keep up with them all?The 2019 Asia-Pacific Outdoor Show—Running & Fitness Zone, in its product display area,gives you the chance!At that time,the Asia-Pacific Outdoor Show will gather a wide range of sports equipment, gear, and food, letting you shop to your heart’s content!Don’t say I didn’t warn you—watch out for getting heavily influenced on-site!
In addition, the exhibition site will also feature asports experiencearea, where you can personally experience the magic of cutting-edge tech, enjoy the fun of working out, and learn from professionals about sports rehabilitation, helping you exercise wisely and eat healthily.
The Purple Mountain Trail Race is calling—you’re invited to Just running!
George Sheehan wrote in his book *Running & Being* that your body has a "mind" of its own — running can make you an artist, a hero, or a saint; running can take you back to childhood; running makes you unique; and running helps you find yourself again.
On June 22nd, the Asia-Pacific Outdoor Show will also hold a one-of-a-kind mountain running race for running enthusiasts —the Purple Mountain Mountain Running Race, where you can rediscover the simple joys of childhood through the thrill of running, and find your true self through every drop of sweat poured out with abandon.
Founded in 2013, the Purple Mountain Mountain Running Race features a route that incorporates many of Nanjing’s iconic landmarks, fully showcasing the unique charm of this ancient capital of six dynasties. To date, the Purple Mountain Mountain Running Race has been successfully held four times, gaining a certain level of influence in Nanjing and surrounding cities, and winning the love of numerous runners. In 2019, even more runners are expected to participate. This summer, we invite you to come together and “Just running”!
If you do well, the prize is yours!”
According to the *2018 Runners Report* released by Joyrun, most runners own 3–4 pairs of running shoes which they rotate, and the proportion of runners who buy 3–4 new pairs of running shoes per year increases with running frequency. Does this sound like you? Or are you even more obsessed with running & fitness gear and can't help yourself? Faced with an overwhelming array of products, only innovative items with a touch of ingenuity can catch your eye? OK, then you definitely shouldn’t miss thisAsia-Pacific Outdoor Innovation Awards — Running & Fitness Award Ceremony, where you can appreciate some truly inspired designs.
The *2018 Runners Report* also shows that nearly three-quarters of runners are part of a running group, and nearly 80% of those belong to grassroots running clubs. Each running group shares commonalities but also has its own unique characteristics. Is your running group your personal No. 1? Then it’s time to show it off — who knows, your group might just be featured at theAsia-Pacific Outdoor Show Top Ten Running Clubsawards ceremony~
And there’s more, the 2019 Asia-Pacific Outdoor Show will also featureevent evaluations, where a comprehensive, objective, and fair scientific evaluation system will be used to observe the annual growth, changes, and trends in running events from multiple perspectives and dimensions, selecting the most influential events to provide valuable references for runners choosing which races to join.
Not only that, the Asia-Pacific Outdoor Show will also offer you a direct channel for event registration. On-site, we will hostevent announcements & registrationactivities, providing runners with a detailed and intuitive list of events, plus a “backdoor” option — you can sign up for your favorite events right on the spot. With something so convenient, how could you not be tempted?
Let me whisper another exciting thing in your ear — the Asia-Pacific Outdoor Show will collaborate with well-known fitness institutions to host aFitness Stars Show, where fitness enthusiasts will showcase their amazing physiques right on-site.
A wealth of running & fitness insights is on its way to you.
As the number of runners & fitness enthusiasts grows, and the demand for professional running shoes increases, many sports brands have adjusted their development strategies in response to market trends. For example, Japanese sports goods group Asics (Asics) has formulated a new marketing strategy: gradually shifting its strategic focus from catering to the lifestyle of millennials back to its core foundation in professional running.
In addition, some companies are also seeking cross-industry development in the running & fitness sector. For instance, a new Samsung patent suggests the company may be considering launching its own line of running shoes. These smart running shoes are embedded with sensors that can connect to a user's mobile app to track real-time data.
Faced with a challenging market environment, how can industry professionals break through barriers and find new opportunities for growth?The Asia-Pacific Sports Industry Summit & the 5th COA Outdoor Forumwill provide the answers. At that time,the Asia-Pacific Outdoor Show will invite industry leaders to analyze the current state of the running and fitness industry using data, policy, and experience, and discuss the industry’s development prospects from multiple angles, offering practical guidance for professionals.
Want to learn even more about running & fitness and see more products? Then be sure to come toNanjing International Expo Center from June 20–23 for the Asia-Pacific Outdoor Show.Live now~
Some images in this article are from the internet.
Early bird registration for the Asia-Pacific Outdoor Show is counting down!*
January 31, 2019Register early to participate,
and enjoy exclusive early-bird discounts!*
For details, please contact the exhibition hotline
TEL:025-86891013, 025-86891506
025-86891551, 025-86891519
E-mail:outdoor-show@nfexpo.com
Scan the QR code to join the Asia-Pacific Outdoor Show now!*