By / MOOK Scenic Spots Editorial Team, compiled and reported
The Italian fashion brand Gucci created the Gucci Museum (Gucci Museo) in 2011, housed in an ancient building in Florence. In 2018, the brand redefined the traditional museum idea, blending lifestyle, fashion, innovation, and a fashion space that merges past and present—Gucci Garden—to showcase the brand’s aesthetics and creative spirit.
Gucci Museum reimagined as Gucci Garden (Photo / Gucci, the same below)
The newly opened Gucci Garden is no longer just a display of the brand’s history. Instead, through the presentation of clothing, accessories, images, artworks, documents, and crafts, it creates an immersive experiential space that offers deeper insight into the stories behind the brand.
Gucci Garden Exclusive Shop: More than Just Historical Pieces
Floors 1 and 2 feature an exclusive merchandise shop and the Gucci Osteria da Massimo Bottura restaurant. The shop offers specially designed items, including clothing, bags, shoes, and accessories, as well as stationery, notebooks, postcards, all available exclusively worldwide. Meanwhile, the Gucci Osteria restaurant is opened by a Michelin three-star chef and serves a brand-new menu specially created for the brand, combining classic Italian dishes with a variety of creative offerings.
Gucci Osteria Restaurant by a Michelin Three-Star Chef
In addition, there’s the Gucci Garden Gallery showcasing artworks and a red velvet tent-shaped cinema. The gallery, curated with art critics, exhibits historical and contemporary clothing, small animal figurines, floral elements, and more, creating an experimental art space. The cinema accommodates 30 people and screens experimental films.
Gucci Garden Red Velvet Cinema
Gucci Garden Gallery
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