
▲Ever Rich’s Jo Malone brand counter is the first duty-free store offering the full range of Jo Malone products. (Photo / from Ever Rich Duty Free Shop’s Facebook fan page)
Reported by Chen Ruizhong / Taipei
The British fragrance and perfume brand Jo Malone, known for its scents, has become a must-buy for many travelers recently. Following Cai Meng Duty-Free’s launch in April, Ever Rich Duty Free Shop also officially opened its Jo Malone duty-free store at Taoyuan Airport today (July 1), marking the start of the Jo Malone price battle. Compared to regular retail counters, duty-free prices can be 10–15% lower. For example, a 100ml perfume retailing for NT$4,600 is priced at NT$3,930 at the duty-free store, saving you NT$670 instantly.
Both Ever Rich and Cai Meng’s Jo Malone stores are located in the departure duty-free shopping area of Terminal 2, making it convenient for travelers to shop before their flights. Between the two, the newly opened Ever Rich offers a more complete product range and a wider selection of fragrances, ideal for dedicated shoppers of the brand.Cai Meng, on the other hand, offers an additional 10% discount for customers with its co-branded credit cards. Combined with the existing 15% duty-free discount, this means prices can go as low as approximately 77% of the retail price.Cai Meng also mentioned that netizens speculate that, with the co-branded card discount, it might be the cheapest price in Asia. Cai Meng revealed that the Jo Malone counter will undergo expansion and renovation soon, with the new look expected to debut after the end of July.

▲Cai Meng’s Jo Malone duty-free store currently operates as an in-store boutique and is set for renovation soon. (Photo / from Cai Meng Duty-Free Shop Tasa Meng Duty’s Facebook fan page)
Cai Meng Jo Malone Duty-Free Store
Already open for over two months, Cai Meng’s Jo Malone is currently sold only as an in-store boutique. It currently offers 12 fragrance options and 2 diffusers, with 1–2 scent variations for candles, body lotions, body creams, and lip balms. Customers with Cai Meng co-branded cards can enjoy an additional 10% discount.
Location:Taoyuan Airport Terminal 2 Departure Duty-Free Shop (Area D after passport control)
Reference Prices:100ml perfume for NT$3,930, 30ml for NT$1,970
Ever Rich Jo Malone Duty-Free Store
Ever Rich’s Jo Malone duty-free store is Taiwan’s first full-range Jo Malone duty-free counter, selling classic perfumes, candles, lotions, and more. Since opening today, the most popular fragrances have been Red Roses, Lime Basil & Mandarin, and Apricot Blossom & Honey.
Location:Taoyuan Airport Terminal 2 Departure Duty-Free Shop (right in front of the passport control exit)
Reference Prices:100ml perfume for NT$3,930, 30ml for NT$1,970
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