Text by MOOK Scenic Spots Chen Wenlin, compiled and reported
Every year during cherry blossom season, people flock to popular blossom-viewing spots, and many businesses also launch cherry blossom-themed merchandise and food. This time, Taiwan’s leading convenience store chain, 7-ELEVEN, has jumped on the cherry blossom bandwagon by launching the “Urban Cherry Blossom Season” campaign. Not only has it created five limited-time cherry blossom-themed outlets, but it has also introduced a new CITY CAFÉ cherry blossom packaging design—its delicate and unique look has people saying it can rival Starbucks’！
In line with the cherry blossom season trend, 7-ELEVEN has launched the “Urban Cherry Blossom Season” campaign, not only creating limited-time cherry blossom-themed outlets but also introducing a new CITY CAF
For this event, 7-ELEVEN has incorporated five popular cherry blossom cities—Seoul, Seattle, Paris, Washington, and Tokyo—into its "Urban Cherry Blossom Season" campaign, creating five themed cherry blossom-limited stores concentrated in Taipei’s Da’an and Songshan districts. Among them, the "Guoguan Store: Seoul / Blooming Together" features a pink floral wall and a small garden crafted with cherry blossoms; the "Shiji Store: Seattle / City That Never Sleeps in Bloom" is decorated with pink cherry blossom pom-poms to create a dreamy photo spot.
The Shiji Store draws inspiration from Seattle, using pink cherry blossom pom-poms to craft a dreamy, pastel-hued photo scene. (Photo / 7-ELEVEN)
Meanwhile, the "Daiteng Store: Paris / Strolling Through the Flowered Capital" creates a romantic atmosphere for sipping coffee under cherry blossom trees; the "Dingdong Store: Washington / Floral Special Zone" pairs cherry blossoms with elegant macaron green to form a row of cherry blossom corridors; the "Chungkwang Store: Tokyo / Blossoms in the City" uses Japan’s three most famous cherry blossom viewing spots as a backdrop to create a spectacular cherry blossom tunnel, making visitors feel as if they are in the romantic setting of Japan.
The Guoguan Store uses cherry blossom trees to create a scene reminiscent of a small garden, offering a perfect experience for admiring cherry blossoms while sipping coffee. (Photo / 7-ELEVEN)
To complement this campaign, 7-ELEVEN has also launched a brand-new CITY CAF
In addition to the cherry blossom-themed limited-edition stores, 7-ELEVEN has also launched a brand-new CITY CAFÉ Urban Cherry Blossom Cup for this campaign, featuring soft pastel colors paired with five major cities, making it another must-have highlight of the event. Moreover, 7-ELEVEN is holding an Instagram interactive submission campaign in conjunction with the cherry blossom season. Customers who visit any of the cherry blossom-themed stores, take photos, and complete specified actions will have a chance to win an “icash2.0 card with top-up value” (including a NT$10,000 icash2.0 card top-up and one NT$100 icash2.0 card). The news has excited many fans.
【Info】
7-ELEVEN Cherry Blossom Season Limited-Edition Theme Stores
Paris Cherry Blossom Season
Store: DiverCity Taipei Store
Address: No. 20-2, Section 3, Bade Road, Songshan District, Taipei City
Tokyo Cherry Blossom Season
Store: Sogo Store
Address: No. 5, Lane 135, Section 1, Fuxing South Road, Da’an District, Taipei City
Seoul Cherry Blossom Season
Store: Guoguan Store
Address: No. 25, Lane 240, Guangfu South Road, Da’an District, Taipei City
Seattle Cherry Blossom Season
Store: Shiji Store
Address: No. 42, Lane 223, Section 4, Zhongxiao East Road, Da’an District, Taipei City
Washington Cherry Blossom Season
Store: Dingdong Store
Address: No. 43, Section 1, Da’an Road, Da’an District, Taipei City
360-degree Cherry Blossom Scenery in Full Bloom — A New Cherry Blossom Spot Open for Free Viewing
》https://www.mook.com.tw/article.php?op=articleinfo&articleid=17478