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The popular hand-shaken drink shop that went viral on Instagram—queue up for their brown sugar pearls milk tea!

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — The trendy hand-shaken drink shop “Tigersugar,” which officially opened in the Taichung Zhongshan District business area last November, has become a renowned name for its unique method of hand-roasting brown sugar and drizzling it along the rim of the cup, creating a stunning “tiger stripe” visual effect. ...

By MOOK Scenic Spots Chen Wenlin, compiled and reported
 
The trendy hand-shaken drink shop “Tigersugar,” which officially opened in the Taichung Zhongshan District business area last November, has become a renowned name for its unique method of hand-roasting brown sugar and drizzling it along the rim of the cup, creating a stunning “tiger stripe” visual effect. The shop’s signature brown sugar boba thick fresh milk infuses the local Taiwanese brown sugar flavor into chewy boba pearls through a slow-braising process. Within just a short period after opening, it attracted a large fan base who queued up eagerly to try it. Recently, aside from the buzz online about its expansion to Hong Kong in May, Tigersugar also announced plans to open a new branch further north, quickly becoming a hot topic.

Tigersugar became famous in Taiwan for its signature brown sugar boba thick fresh milk and quickly gained a large following after opening in Taichung. Its recent decision to expand northward has drawn significant attention (photo courtesy of Tigersugar, the same below).

Originating in Taichung, Tigersugar’s “tiger stripe” milk tea creates an impressive visual effect when its brown sugar blends with the fresh milk. Made with locally sourced Taiwanese brown sugar and using a unique “sugar roasting” technique, the brown sugar is slowly braised into chewy boba pearls, giving them not only a richly aromatic taste but also an excellent texture. Finally, it's paired with rich fresh milk to deliver a feast for both the taste buds and the eyes—a memorable sensory experience.

Tigersugar’s unique sugar-roasting technique infuses the boba with rich and chewy brown sugar goodness, driving boba lovers wild every time.

After opening in Taichung, Tigersugar’s brown sugar boba thick fresh milk gained widespread fame, drawing long lines of eager customers—so much so that you’d have to wait over an hour and a half on weekends, and even weekdays see considerable queues. Recently, Tigersugar announced it will launch in Shilin Night Market on April 26, and it’s expected that large crowds will again gather to try the drink.

Since its opening, Tigersugar’s popularity has soared, with long queues not only on weekends but also frequently on weekdays.

If you want to enjoy a visually stunning and delicious “tiger stripe” drink, there’s no need to make a special trip to Taichung anymore—you can now get it at the ever-busy Shilin Night Market, a popular Taipei attraction!
 
[Info]
Tigersugar Shilin Dabei Branch
Address: No. 38, Dabei Road, Shilin District, Taipei City
Business Hours: 11:00–22:30 (Sun–Thu) / 11:00–23:30 (Fri–Sat)
Opening Date: April 26, 2018

 

Going global: Taiwanese brown sugar boba fresh milk heads to Hong Kong

》https://www.mook.com.tw/article.php?op=articleinfo&articleid=17731

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